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The market is killing, the paint industry may have "how strong" out
Time of Update: 2021-03-13
The current Chinese paint market purely belongs to a situation of competition, has not yet formed a regional-backed competition system, major brand paint enterprises are also each side, although a small number of enterprises to use group heating to form a local united front, but this trend is very not obvious, and the scale is very small.
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Enduring War Coatings enterprise product innovation is the key to victory
Time of Update: 2021-03-13
China Paint Network News: From 2004 Hunan Satellite TV first launched the national music talent show "Super Girl", this person called "mango" television station began to dominate the domestic variety show, for eight years.
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Sample paint revealed: is it cheap? Or is there another secret?
Time of Update: 2021-03-13
Reporters visited a number of stores found that the sale of sample paint brand is not in the minority, many merchants also to upgrade the goods, shop decoration and other reasons for the sample paint promotion, preferential discount between 50% - 7 fold, it is very attractive.
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One and two-tier cities are becoming saturated, and paint companies are moving to the suburbs
Time of Update: 2021-03-13
industry insiders said that although the purchasing power of suburban county consumers in recent years has been greatly improved, but compared with urban consumers there is still not a small gap, so home brands in the formulation of product prices according to local conditions, so that consumers can buy value for money products.
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2015 Paint industry five major trends
Time of Update: 2021-03-13
After the transfer of a large number of low-end paint processing enterprises in the Pearl River Delta region, the main design and marketing methods of the coatings will change, and the Southeast Asian countries will form an industry complementary situation, the future is expected to form a multinational coating industry in the relevant regions of the new zone.
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Service integration will add a strong competitive weight to tu enterprises
Time of Update: 2021-03-13
China Coatings Network News: in the coatings industry, "there are industry insiders pointed out that brand enterprises must be production and service integration, service is also a product, paint is a tangible, colored, visible, senseable products, and services are invisible colorless can not see but can feel the product." With the service has become an important reference point for consumers' final decision-making, "service integration" or a sharp weapon for enterprises to break through the market.
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Tu enterprises need to examine whether their positioning is in line with changing market demand
Time of Update: 2021-03-13
The development of Internetization in traditional industries has become an inevitable trend of the times, if coating enterprises want to speed up the transformation and upgrading of the industry, mining more potential customers and market resources, we must speed up the break the inherent traditional marketing model, towards the online development of the market close.
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The association says it is harder for companies with profits of less than 10% to raise prices
Time of Update: 2021-03-13
The current domestic paint market, foreign brands occupy the majority of the market share, business tumium dioxide analyst Yang Sun told the Daily Economic News reporter, above the scale of enterprises, foreign investment accounted for 60% of the market share, domestic large coating enterprises not much, small and medium-sized piles, the phenomenon of mixed industry fish and dragon is more prominent.
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Market "lying phenomenon" flooding, paint consumers carefully identify
Time of Update: 2021-03-13
Some dealers often with high-priced door panels with cheap box board, reported the so-called "special price", "preferential price", in fact, these poor quality box board often does not take long to soak in water, mold, or consumers.
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In the Internet age, Tu enterprises keep pace with the times in order to survive
Time of Update: 2021-03-13
Brands need to correspond to the opposite consumer group, if your product when the elderly use paint products, and your brand positioning is related to the European aristocracy classical, this is the most obvious mistake.
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Paint quality, brand, premium value added
Time of Update: 2021-03-13
The quality of paint products is the basis for ensuring the sustainable development of coating enterprises, affecting the reputation of coating enterprises in the market, but also determine the brand effect of products.
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Tu enterprises to develop e-commerce need to be realistic
Time of Update: 2021-03-13
Whether it is coating enterprises to internet thinking, innovation model into the traditional market, or to understand products, groping chain, quality control, service first, need to be realistic.
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How can small and medium-sized paint companies split their money?
Time of Update: 2021-03-13
In addition, for the three models, can also be considered in an integrated way, the unified set of a fixed part of the "post salary", and then according to the situation of the three to determine the floating part of the "commission", "piece" or "bonus", that is, can effectively grasp the overall balance of compensation of the various systems of enterprises.
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E-commerce platform black list Tu enterprises to product quality for their own endorsement
Time of Update: 2021-03-13
According to CCTV, 38 of the 92 samples taken by the State Administration for Industry and Commerce and the China Consumer Association were non-genuine, and there were problems such as counterfeiting, renovation, product content and publicity, no 3C certification, and unauthorized formal channel sales.
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Take what to save the paint industry "barren" service
Time of Update: 2021-03-13
China Paint Network News: It is reported that in 2014, China's mas redwood furniture industry, the annual output value of more than 15 billion yuan, the transaction value of 30 billion yuan, in this
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Micro-marketing will become one of the most important marketing channels in the wood door industry
Time of Update: 2021-03-13
coating enterprises use the power of network marketing, fully grasp the Internet in channel development, precision marketing, brand shaping, word-of-mouth communication and other aspects of the application value.
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Under the new consumption era, tu enterprises need to upgrade their products and services
Time of Update: 2021-03-13
In short, in the new era of consumption, consumers' understanding of wooden doors has become more and more high, and if wooden doors enterprises want to stand out in the competition, they need to be fearless of challenges, dare to innovate, and upgrade their products and services in an all-round way.
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Changes in consumer demand The development of enterprises needs to adhere to the market as the center
Time of Update: 2021-03-13
, however, paint enterprises need to be aware that the custom coatings market is good, but the development is not easy, which is mainly reflected in the original design talent shortage, difficult to become standardized production.
This way of integrating consumers' ideas into product design has brought new development opportunities to the depressed paint market.
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Analysis of fusion methods at different stages of coating enterprises
Time of Update: 2021-03-13
Fusion tide hit, paint enterprises must "start first for the strong", master favorable conditions, in order to occupy the opportunity to compete.
in the later stages of industrial development, coating enterprises need more stable upstream and downstream support to maintain the consumption of fierce competition.
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Market brands, paint enterprises to "quality" to win
Time of Update: 2021-03-13
In this regard, analysts pointed out that enterprises can only seize the fundamental development - product quality, can win the market.
In this regard, coating enterprises only grasp the fundamental development - product quality, can win the market.
