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China Coatings network
: This is an era of personality, consumer preferences are changing day by day, the market products are also changing with the changes of consumers.
paint
as an essential thing for people to live in the home, people's personalized requirements are higher. In this regard,
coating enterprises
development, need to adhere to the market-centric. Only in this way, enterprises can get the favor of consumers, access to the market.
at the time, traditional coating enterprises in accordance with market demand for research and development and production of coatings, through this mode of production of coatings many times the size does not meet the requirements, style style has been difficult to meet the personal preferences of consumers. Indeed, with the rise of consumer personalized needs, the past traditional finished coatings gradually lost the market, custom coatings gradually become an integral part of modern home decoration.
custom coatings to the market grasp more accurate, specifically refined to the individual, according to the specific requirements of individuals to determine the paint design program, consumers can also be well integrated into their own ideas, the internal functional structure and color matching.
, however, paint enterprises need to be aware that the custom coatings market is good, but the development is not easy, which is mainly reflected in the original design talent shortage, difficult to become standardized production. Therefore, custom coating enterprises in the design must pay attention to the introduction of talent, strengthen innovation, more representative of the needs of modern people for personality home life, and truly solve the real problems in the bedroom.
store as the basic sales method of the current coating industry, its experability is undeniable, the real touch and visual feeling is irreplaceable network. However, with the rapid development of the Internet, online shopping has become one of the main shopping methods of consumers, paint enterprises want to have a foothold in the fierce competition in the market, we must learn to use the advantages of e-commerce, preferential prices and convenient information dissemination to the traditional store sales.
there is no denying that there always seems to be some inconsecision between e-commerce and physical stores in the coatings industry, which is caused by the characteristics of coating products. But no matter what kind of model, must constantly improve their own business, must also see the future of e-commerce, otherwise it will lose the mobile Internet wave brought about by the opportunity.
in short, enterprises push out new, only to meet the personalized needs of consumers. This way of integrating consumers' ideas into product design has brought new development opportunities to the depressed paint market.