Tu enterprises to develop e-commerce need to be realistic

China Coatings Network
News: In recent years, in the
coatings
industry, the heat of e-commerce continues to heat up, the Internet for coatings, the traditional industry's impact gradually into the substantive stage. No matter which industry enters a whole new field, challenges come with opportunities. Therefore, for
coating enterprises
, the development of e-commerce must always pay attention to improve themselves, want what consumers want, do what consumers need.
in 2014, e-commerce transactions exceeded 12 trillion yuan, an increase of 20%. At this point, e-commerce will replace the traditional retail industry is also constantly being verified, the rapid growth of the traditional retail industry feel a "chilling wind." In 2015, the e-commerce industry will enter the era of oligarch competition, the transformation of O2O in traditional industries, the rapid growth of Haitao, mobile will surpass the PC side, price software-enabled price information transparency these five trends.
the biggest advantage of e-commerce is that it can better solve the problem of effective integration of coating-related industries. When coating consumers actively through e-commerce to effectively search for paint pre-purchase information, it is possible to e-commerce through the interactive function of network information to the traditional relatively independent enterprises organic integration into a unified consumption process.
Compared with the traditional attempt to establish closed consumer barriers through the so-called "one-stop consumption" model, coating e-commerce will form an open information interaction platform with the participation of many coating enterprises, so as to realize the transparency of information and gradually promote the formation of the coating ecosystem with the optimization of consumption efficiency.
the future e-commerce market will become more and more fierce, as can be seen from Tmall and JD.com's Double Eleven. Paint companies also need to think calmly and lay out. Whether it is coating enterprises to internet thinking, innovation model into the traditional market, or to understand products, groping chain, quality control, service first, need to be realistic.
how to find the driving force that truly belongs to them, can use their own innovative model to avoid short, occupy the user's mind, capture the user's heart, if time after exploration or will be more clear.