Enduring War Coatings enterprise product innovation is the key to victory

China Paint Network
News: From 2004 Hunan Satellite TV first launched the national music talent show "Super Girl", this person called "mango" television station began to dominate the domestic variety show, for eight years. It wasn't until 2012 that Zhejiang Satellite TV ("Blueberry") "China's Good Voice" appeared that the chair changed, and the "mango" and "blueberry" variety battle was officially launched. The competition between the two television stations also reminds people of today's
coatings
industry, in the market pattern of many brands white-hot competition, how can enterprises hold their own piece of "territory"?
October 10, 2014, Zhejiang Satellite TV launched a large-scale star outdoor reality TV show" "Run Bar Brothers", the first issue of the program won the ratings of 2 good results, firmly occupy the top of the same program. With the emergence of Hunan Satellite TV "I am a singer" and "Where's Dad Go", "China's good voice" variety boss status is not guaranteed, Zhejiang Satellite TV launched "Run Bar Brothers" is to crush Hunan Satellite TV, once again to seize the leading position of variety.
It is not difficult to find that in recent years, with the emergence of "China's good voice", Hunan Satellite TV has been trying new programs to save the status of variety boss, from "Transformers", to "I am a singer", to "Dad where" and "Flowers and Teenagers", the program form can be described as diverse, content is very rich, just like today's paint industry, products from environmental protection, to customization, to intelligence, we live, but also a variety of.
But
paint enterprises
need to see that it is this spirit of innovation, and ultimately achieved the success of mango "I am a singer", "Daddy where to go" hot, is also the innovation, blueberries ushered in the "Run Bar Brothers" reputation. Therefore, in the face of the paint industry's various brands white heat competition, paint enterprises should also learn mango and blueberry this spirit of innovation? Of course, but also to see that this kind of competition is benign, not only to make their products stand out, but also to promote the development of the industry, rather than for their own private, go "wrong door evil way."
product innovation. This is the most important thing for coatings companies. You know, "I am a singer" and "China's good voice" belong to the same music programs, but the reason for the latter's domination, kill a blood road, relying on innovation: the same singing, but "I am a singer" focus on inviting professional singers have become famous, and by the audience of different ages on the spot to vote, and finally decided to stay singers, which and "China Good Voice" by the judges directly decide the contestants to stay very different.
the society, after 80, 90 gradually become the main consumer force of the paint industry, they pursue personalization, the pursuit of beauty, the pursuit of emotional experience, which gives many paint enterprises a difficult problem. Of course, the answer to this question is not difficult, the key depends on the major enterprises willing not to heart: choose healthy green wood to meet environmental consumption; To the paint to add blue porcelain and other traditional Chinese culture with the pattern decoration, to meet the emotional consumption; Strive to introduce talent and high-tech, design intelligent coatings to meet their intelligent experience ...
As far as the paint industry is now, the market is gradually segmented, products are not short to be updated, in addition to the international market squeeze, domestic paint enterprises if no longer update, innovative products, improve product quality, sooner or later one day will be abandoned by the market.