Service integration will add a strong competitive weight to tu enterprises

China Coatings Network
News: in the
coatings
industry, "there are industry insiders pointed out that brand enterprises must be production and service integration, service is also a product, paint is a tangible, colored, visible, senseable products, and services are invisible colorless can not see but can feel the product." With the service has become an important reference point for consumers' final decision-making, "service integration" or a sharp weapon for enterprises to break through the market.
coating enterprises
from traditional production and manufacturing to production service-oriented enterprises, is a very important strategy in the market downturn, but also a major trend in the development of the industry. And "service integration" construction will effectively enhance the comprehensive competitiveness of enterprises, for enterprises to win a place to add a strong weight.
fact, the O2O model is
the result of
of the brand and merchants. Analysis has been involved in the Internet coating enterprise strategic layout, the total point is to explore service integration, channel three-dimensional, O2O is only a means.
said that the market's extensive explosive growth no longer exists, the market challenges in 2015 is not small, but there are many opportunities, there are "dangerous" there will be "machines". He said it was necessary to take the initiative, "and if we wait, there is only one way, and that is to wait to die." "The O2O project is a test of the ultimate value of products and services by integrating services.
what products and services can we offer to win in the future market? Many in the industry believe that experience is an important reference indicator for consumption. In particular, worry-saving, trouble-saving, money-saving integrated services are most needed by consumers. Unfortunately, there is no model on the market that can really do this.
, however, is precisely because no, all paint brands have a chance to succeed. For example, in the past, the paint market to provide consumers with a bad experience, such as price opaque, the price of products produced is often much more than budget, therefore, paint companies can change the status quo, really provide attentive services, so that consumers have confidence in paint consumption.