In the Internet age, Tu enterprises keep pace with the times in order to survive

China Coatings Network
News: The advent of the information age, e-commerce concept quickly red, in the face of this change,
coatings
industry to begin to change the traditional business philosophy, not only the development plans and situation of enterprises have changed, even marketing methods and brand building methods have begun to change. In the Internet era,
coatings enterprises
with the times, in order to survive in the market.
Previously, the usual way to build a
coating brand
was to let consumers know about the brand through large-scale advertising campaigns and promotional activities, and then by narrowing the scope, targeted notification and promotion, when the audience narrowed down, and then through continuous targeted promotion and activities, to form a reputation. Until loyalty is formed, and then good brand associations are formed, eventually becoming word-of-mouth, that is, consumers help us spread.
Of course not, the previous information update speed is slow, so first advertising activities and promotional activities the ultimate word-of-mouth from what, now the speed of information update is amazing, a wave of information like a wave.
so we have to make the ultimate product first. Without good paint products, everything is in the air. How do you get to the extreme?
If paint companies launch dozens of products a year, to achieve the "extreme" is very difficult, but if only a few products a year, put money on these products, to create a refined, unique feeling, you can do the ultimate product, is very popular with consumers.
brand should have boundaries, a brand can only represent a certain type of consumer groups, not all consumers, so there should be some definition and trade-offs. Brands need to correspond to the opposite consumer group, if your product when the elderly use paint products, and your brand positioning is related to the European aristocracy classical, this is the most obvious mistake.
no customer wants to see the same product every day for ten years. Paint enterprises to develop products to combine the current trend, and combined with the characteristics of the current consumer groups, research and development of consumers want the amount of paint products.