Analysis of fusion methods at different stages of coating enterprises

China Coatings Network
: At the
,
coatings industry integration trend is being more and more obvious,
coatings enterprises will
new rules. In such cases, whoever accepts integration first has the priority of making rules. Fusion tide hit, paint enterprises must "start first for the strong", master favorable conditions, in order to occupy the opportunity to compete. Next, coating companies mainly understand the different stages of fusion.
in different stages of industrial development, the way of integration is different. In the early stage of development, coating enterprises need to tap the potential market of existing products, through horizontal integration, can quickly achieve scale expansion without affecting the main business, expand market share.
in the later stages of industrial development, coating enterprises need more stable upstream and downstream support to maintain the consumption of fierce competition. Therefore, the integration of upstream resources to obtain a strong supply, integration of downstream resources, can be closer to consumers, understand the needs of the first-line market. At the same time, in the upstream and downstream resource integration, the extended industrial chain can also provide enterprises with more profit margins.
After the completion of horizontal and vertical integration of resources, marking the arrival of industrial maturity, at this time, paint enterprises through cross-border integration, to resist changes in the external environment, the original brand, unused resources, integration with other industries, spread risk, improve profit margins, expand the impact, gather people's strength, promote the development of the industry.
integration tide has become China's current development trend, but the paint industry integration road has just begun. For the coatings industry, brand and innovation are still favorable conditions for enterprises to compete.