Paint quality, brand, premium value added

China Coatings Network
: As we all know,
of
coating enterprises is actually only the competition of brand strength, but what is brand strength? Is it well known? No! Without excellent product quality, you can't be called a real brand, let alone want to win the recognition and trust of consumers. Especially in the current market competition is becoming increasingly fierce stage,
coatings
enterprises need to do brand and quality two-pronged, in order to go in the market deer-by-deer, go long."
quality is in short the quality of the product, is the essence and connotation of the product, the brand is the extension and image of product quality. Paint products only good quality plus good brand will produce premium and value-added effect, good quality enhances the credibility and loyalty of
coating brand
, good brand and counterproductive to good quality, improve the identity and status of paint quality.
quality is the life of paint enterprises, high-quality paint products can support the market for paint enterprises, in order to paint enterprises to draw a blueprint for the struggle, in order to prepare for the paint enterprises in the future vision. The quality of paint products is the basis for ensuring the sustainable development of coating enterprises, affecting the reputation of coating enterprises in the market, but also determine the brand effect of products.
for the paint industry, good quality and good brands complement each other. Leaving the quality, the paint brand is like the soul without body; Leaving the brand, the product is as good as The Walking Dead.
in the popular sense, if you do not do brand, paint product life is not long; But if there is no quality, the product brand will not start. Paint brand is based on paint quality, paint enterprises out of competition from the difficulties of quality to obtain "a line of vitality."
Paint industry polarization situation gradually emerging, the market pattern is becoming increasingly clear, brand echelons are also gradually forming, small and medium-sized paint enterprises should seize the opportunity to join the first and second echelons, pull the distance between small and large enterprises. At present, the paint industry is flagging, walking between the big brands and miscellaneous brands of paint enterprises more difficult to survive, most brand enterprises to work hard, competing for not optimistic development space.
as a terminal product, brand building is very important, but paint enterprises can not pursue the brand and ignore the role of quality. Generally speaking, there is no quality brand, would rather not have visibility. Because others saw the advertisement to buy your product, then the consumer is adoring, when he buys your product, may not care about the price is higher than similar products, but buy the product quality is not good, he will leave you, and will affect other consumers. Quality is hidden behind the brand's biggest thrust, paint enterprises need to "quality"-based, fundamentally strong brand, solid enterprises.