One and two-tier cities are becoming saturated, and paint companies are moving to the suburbs

China Coatings Network
News: Due to increasing inflationary pressures and China's first- and second-tier cities
coatings
and other household building materials industry competition is also intensifying, how to find new ways to expand has become a lot of
soin enterprises
the most concerned about the topic. As we all know, in the past two years, the volume of housing transactions fell, which indirectly triggered the central city paint and other home market demand decline. And the acceleration of urbanization, the transition to small and medium-sized cities have gradually been the major paint enterprises on the agenda.
whether from the national policy or the current urbanization construction accelerated the favorable situation, the suburban county area of the real estate industry and home market prospects are very promising. As a result, a group of home brands, furniture brands, building materials tycoons, home improvement companies have reached out to the surrounding suburban county market. Recently opened Sansk furniture and Coylon decoration is located next to Wuqing District.
recent years, the development of China's urbanization economy has been greatly improved, the income of suburban county residents is also rising steadily, even not less than the income of urban center residents. As a result, suburban consumers, who have increased their incomes, are also demanding more for home products. Some well-known brands began to enter the market, greatly meet the local residents of the pursuit of high-quality life.
, in the brand's view, the location in the suburbs of the city, naturally has the advantages of land prices and supporting services of low-cost advantages, as well as low logistics costs. Industry insiders said that adjacent to the city center and not in the city center, not only to meet the furniture, building materials storage, circulation needs, on the other hand, but also for tens of thousands of yuan, hundreds of thousands of square meters of scale effect provides the possibility.
addition, with the improvement of people's living standards, there are more and more people with private cars, self-driving family has become the backbone of household consumption, which to a certain extent also reduces the geographical disadvantage of suburban home stores.
statistics, the total area of domestic home stores has exceeded 50 million square meters, of which 50% of the shopping mall area is surplus. For the development prospects of suburban shopping malls, industry insiders point out that many home stores on the edge of the city are now the most prosperous commercial center. Urban centres may not be shaped, but commercial centres can be shaped, and suburban shopping centres can be clearly positioned to attract popularity and create new business centres and leisure centres.
many of the home stores already built in suburban counties are also using food, entertainment, shopping construction clusters, and strive to become a home-themed shopping center, to buy household items into a form of leisure. For the transfer from the city center to the suburbs of the home shopping malls, geographical disadvantage can be used with good ideas, good marketing to make up.
same time, in terms of services, car delivery to home, door-to-door installation, even in rural markets around the townships, the quality of service compared with urban centers should not be different. Only by providing convenience to suburban consumers will they be more likely to accept home brand products. In addition, the expansion of consumer groups has also increased the county-level township consumer market space, so the suburban county home consumer market potential is still very worth tapping.
, according to the survey, now the newly opened suburban market for home building materials product grade demand span is very large, low- and medium-grade household products in the county-level township market more easily recognized. First of all, the products of low- and middle-grade brands are more cost-effective, these brands are not as strong as high-end brands, the price of their products is easier for consumers to accept. Second, most residents do not have too many brand concepts of home products, they are more concerned about product prices, therefore, low- and middle-grade brand products in the suburban county market than the first-line brand products have an advantage.
industry insiders said that although the purchasing power of suburban county consumers in recent years has been greatly improved, but compared with urban consumers there is still not a small gap, so home brands in the formulation of product prices according to local conditions, so that consumers can buy value for money products. At the same time, in the design of products can be customized to meet the different needs of consumers for home products.
long run, with the continuous improvement of people's demands on the quality of family life, the home improvement industry is no longer just a living needs, but gradually become a life enjoyment. As long as there is a house, consumers want a good living environment, which is a sign of personal quality. Therefore, it gives the home market a lot of room to live.
In short, with the development of first- and second-tier cities further towards saturation, the main battleground of urbanization in the future will likely be third- and fourth-tier cities, but this will take a long time process, but in the meantime paint enterprises need to do is to constantly strengthen their competitive strength, so as to seize the future paint market.