Micro-marketing will become one of the most important marketing channels in the wood door industry

China Coatings Network
: As far as
coatings
industry, marketing changes need mutual help from companies. And in the Internet age, with marketing methods can get more than half the publicity effect.
coating enterprises
use the power of network marketing, fully grasp the Internet in channel development, precision marketing, brand shaping, word-of-mouth communication and other aspects of the application value.
because of the growing power of the mobile Internet, micro-marketing because of its unique advantages and characteristics gradually become the paint industry marketing new favorite. Especially for the paint products of their own characteristics, micro-marketing in building brand awareness and reputation and other aspects have a unique advantage.
in the process of micro-marketing, a positive attitude will benefit the enterprise, won word-of-mouth and profit. But at the same time, there are some paint enterprises are still on the micro-marketing wait-and-see attitude. According to the survey, the huge success of micro-marketing model makes more and more paint companies more optimistic about this marketing model. Micromarketing will also become one of the most important marketing channels in the paint industry in the future.
is undeniable that the current store is still one of the preferred marketing channels for many paint companies. The huge driving effect of the store on the sales of paint products has
many
brands "want to stop" the store.
survey shows that some large-scale paint brands choose their own stores as a marketing channel "secondary road". Paint enterprises self-employed stores to the interpretation of the brand, and the promotion of culture to the extreme, which is the majority of paint enterprises value self-employed stores one of the main reasons.
So-owned shop is not "golden oil", he is mainly applicable to large-scale large-scale paint enterprises, an industry insider said, because of the need for self-employed stores in the early investment is larger, the enterprise's capital turnover is a test. More importantly, site selection is also one of the main factors to be considered by self-employed shops, traffic conditions and consumer groups, etc. , all determine the success of self-employed stores.