WITTMANN Group changes brand strategy

WITTMANN Group has made a decision to change its previous brand strategy from a dual-brand strategy to a single-brand strategy, also aiming to promote its competitive advantage as a one-stop supplier that can provide complete system solutions through the brand
.

Since the integration of Battenfeld injection molding machines into the extended product portfolio of the WITTMANN Group, the WITTMANN Group has so far pursued a dual-brand strategy in its external image: the representative of WITTMANN As the brand of all auxiliary equipment around the injection machine, WITTMANN BATTENFELD represents the brand of injection machines and various injection molding processes
.
In order to highlight the importance of injection molding machines to the future development of the company, WITTMANN BATTENFELD was initially chosen as the brand name of injection molding machines, and was deliberately used as the preferred brand in communication
.

In recent years, however, the WITTMANN Group's competitive advantage of "one-stop complete injection molding equipment solutions from a single company" has grown significantly
.
Based on this development, it is now necessary to emphasize the advantages of this "one-stop shop" by providing a uniform brand identity and color scheme for the entire product range
.

For this reason, the WITTMANN Group has decided to use the WITTMANN logo uniformly in all its advertising and product lines in the future
.

The change of its external image will start from January 1, 2022 and will be completed before the K exhibition in Germany in October 2022
.

In addition, there will be no changes to the company organizational structure within the WITTMANN group, and all company names will not be changed due to changes in brand strategy
.