WITTMANN Group changes brand strategy: no longer use "WITTMANN BATTENFELD", only "WITTMANN"

The Wittmann Group decided to adjust its brand strategy from a dual-brand strategy to a single-brand strategy, with the aim of conveying the advantage of being able to offer complete system solutions from a single source through the brand
.

According to reports, this brand strategy adjustment is mainly to integrate Battenfeld equipment into the expanded product portfolio of WITTMANN Group
.
Previously, the company had been implementing a dual-brand strategy on the exterior: WITTMANN for all products around the injection molding machine, and WITTMANN Battenfeld for the injection molding machine and the injection molding process
.
In order to highlight the importance of injection molding machines to the future development of the company, WITTMANN BATTENFELD brand name was used for publicity and promotion at the very beginning
.

Wittmann Group CEO Michael Wittmann

The WITTMANN Group's competitive advantage of being able to provide "complete solutions from a single source" has increased significantly in recent years
.
With this development in mind, the "one-stop" advantage will be accentuated by a unified brand name and color scheme for the entire product range
.

The WITTMANN Group has decided to use the "WITTMANN" logo in all its advertising campaigns and product lines from January 1, 2022
.
All exterior changes are expected to be completed before the K show in October 2022
.

WITTMANN Group will use the "WITTMANN" logo from January 1, 2022

The Wittmann Group emphasized that the organizational structure of the companies in the group and all company names will not be changed due to the brand change
.