Zhejiang Nature: Strengthen product design and research and development capabilities, and build a leading enterprise in outdoor sports products

Zhejiang is naturally based on the existing stable R&D team, and constantly absorbs new talents.
At the same time, the company continuously strengthens the training of existing technical personnel, and carries out on-the-job technical training in a planned and step-by-step manner to improve the R&D level of technical personnel
.
According to the market trend and consumer demand, timely track and accurately grasp, according to the needs of different regional markets and different consumer groups, optimize the original products and continuously develop new products
.

In terms of technology research and development, Zhejiang is naturally a national high-tech enterprise.
It attaches great importance to the research and development of products and has a high level of technology research and development.
Foaming technology, high frequency welding technology, hot pressing welding technology and other key processes and technologies
.

On this basis, Zhejiang Natural also uses its own advantages to actively participate in the design and development of customer products, and uses its years of experience in design, development and production to assist customers in developing new products
.
At the same time, the company designs and develops new products for customers to choose according to its own concern and understanding of market demand, and helps customers tap new market demands
.

From 2018 to 2020, the company's research and development expenses were 18.
4199 million yuan, 19.
6249 million yuan and 20.
7998 million yuan respectively, accounting for 3.
62%, 3.
60% and 3.
58% of the current operating income respectively
.

The outdoor sports goods market is huge and has broad prospects

The size of the outdoor sports goods market is closely related to factors such as the level of social and economic development, the size of the population, and the popularity of outdoor sports
.
The development history of outdoor sports in developed countries is relatively long, and the cultural heritage of outdoor sports is relatively deep
.
From a global perspective, the outdoor sports market in Europe and the United States is in a leading position
.

In Europe and the United States, the outdoor products industry has a huge user base and market base, and is one of the largest economic industries
.
According to statistics from Statista, the size of the European outdoor sports goods e-commerce market in 2019 was US$15.
5 billion, which is expected to reach US$16.
9 billion in 2020 and grow at a rate of 5.
6% from 2020 to 2024
.
In 2019, the size of the U.
S.
outdoor sports goods e-commerce market is expected to reach US$16.
5 billion in 2020, and will grow at a rate of 2.
2% from 2020 to 2023.
The market space is huge
.

From 2018 to 2020, Zhejiang Natural's overseas sales revenue accounted for 85.
46%, 80.
83% and 77.
93% of its main business revenue, respectively
.
In overseas sales, Europe, North America, Oceania and other regions are the main concentrated areas for overseas sales, and some products are sold to Asian countries such as Japan and South Korea
.
This provides a stable export market for its future growth
.

In addition, after nearly 20 years of development, the Chinese market has gradually grown into one of the world's major outdoor sporting goods markets
.
According to relevant data, from 2002 to 2019, the average annual growth rate of total retail sales in China's outdoor products market was 29.
23%, and the average annual growth rate of total shipments was 28.
87%, showing good growth
.

Affected by factors such as the further improvement of the domestic social and economic development level, the further improvement of people's requirements for life quality, and the further development of outdoor sports atmosphere and living habits, the domestic outdoor sports goods market will still maintain a good development speed, and the future market development prospects are huge
.

With the development of China's outdoor sporting goods industry, the market concentration of the entire outdoor sporting goods industry has been further enhanced
.
At present, there are many participants in China's outdoor sports goods industry, and the industry concentration is relatively low.
With the continuous development of the outdoor sports goods industry in the future, the industry concentration will gradually increase, and dominant brands and enterprises will occupy a dominant position in the market
.

In the future, enterprises with high-quality customer resources, good R&D and design capabilities, good market reputation, rapid supply capabilities and rich talent teams will stand out in the fierce market competition, gain higher market shares, and further expand their profit margins
.
Low-end manufacturers without R&D and design capabilities and large-scale production capabilities have lower profit margins and will gradually withdraw from the market
.
Companies like Zhejiang Natural are expected to further accelerate their development with the help of the capital market after listing, which deserves market attention
.