Xinjiang's sales of refined oil pure guns exceeded 4 million tons

At 18 o'clock on December 7, the sales volume of refined oil pure guns of Xinjiang Sales Company exceeded 4 million tons this year, of which the volume of gasoline pure guns exceeded 2 million tons for the first time, setting a record high
.

"Three rankings and one competition" guides the way
.
Give full play to the baton role of the daily dragon and tiger list, weekly sales list, monthly Kunlun list and other three lists, create a sales atmosphere of fine benchmarking, positive and enterprising, and continuous improvement, build a solid pure gun sales base, make up for the shortcomings of No.
98 oil sales, promote key work, mobilize the enthusiasm of all employees, and form a good sales atmosphere
.

Take the initiative to show your sword to defend your share
.
Focusing on the two entry channels into Xinjiang and echelon from east to west, by focusing on reducing the bleeding point, locking the combat strike point, and activating the incremental flashpoint, the diesel sales of the 18 promotion sites increased by 120,000 tons, accounting for 7% of the total number of diesel pure guns, and the regional market share increased by 25 percentage points
.

Vigorously promote online marketing
.
Accelerate the online gathering of customers, upgrade from "ten benefits per month" to "every ten must be favored", expand from online recharge single-channel coupons to multi-channel coupons for customer registration, recharge, and consumption, upgrade from offline physical card application to online application for electronic cards, deeply promote mobile payment, guide customers to deeply use the APP of CNPC Hospitality e-station, 1.
4 million online card binding customers, online recharge ratio of 86%, mobile payment ratio of nearly 10%, ranking second
in the region.

Continue to strengthen cross-industry cooperation
.
It continued to deepen joint marketing activities with banks, communications and payment enterprises, introduced a total of more than 20 million yuan in resources through special activities of Cloud QuickPass, Baifu Beauty and banks, and related party transactions amounted to 200 million yuan, driving gasoline sales of 30,000 tons, and cultivating joint promotion brands
such as Cloud QuickPass, Yipay and Ping An Bank 88% off refueling.

In-depth practice of using cards as a medium
.
Fully promote the Winter Olympics fuel card, the current cumulative circulation has exceeded 100,000 pieces, and the recharge amount has exceeded 100 million yuan; A total of 70,000 electronic cards have been issued, with a recharge amount of more than 65 million yuan; Actively develop PetroChina's enterprises in Xinjiang and major central enterprise group customers, carry out group purchase card activities, issue more than 30,000 cards in total, and promote gasoline sales of more than 20,000 tons
.

Digital marketing digs into its potential
.
Using CRM system, gasoline collection system and precision marketing platform to carry out activities such as oil consumption upgrading, loyal customer feedback, and shutdown site diversion, reaching 400,000 target customers, distributing 23 million yuan of electronic coupons, and the verification rate of electronic coupons was 45%, driving consumption of 250 million yuan and recharge amount of 160 million yuan
.