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Volkswagen reportedly reached a final agreement with U.
S.
authorities next month on diesel cheating, after which the group will continue to push ahead with recovery plans and launch several new crossovers and electric vehicles
in the United States.
On May 12, Juergen Stackmann, director of marketing for the Volkswagen brand, pointed out in an interview that his group will expand its electric vehicle lineup in the United States to meet the growing demand for green cars in the market and restore its image
in the minds of consumers.
"A definitive agreement with the U.
S.
authorities will reduce the pressure on the public to look forward and plan for development
," Starkman said.
”
In April, Volkswagen and U.
S.
authorities signed a framework agreement to buy back or rehabilitate 500,000 polluting diesel vehicles, setting aside compensation for the environment and consumers
.
A final agreement must be reached
by June 21.
Analysts have previously pointed out that because before the "tail valve" was exposed, Volkswagen was known for its slow actions in updating models and keeping up with new market developments, so it would be doubly difficult
to boost sales in the United States.
Moreover, at a time when consumers in the current U.
S.
market are more inclined to SUV models, the Volkswagen brand's U.
S.
lineup is still focusing on compact cars and midsize cars
.
Starkman said Volkswagen, assuming that the recall and buyback of polluting diesel cars has regained the market's trust in it, will launch a midsize SUV and a new Tiguan crossover in 2017
.
"Instead of a defensive strategy in the U.
S.
, we are gaining a foothold in North America and again achieving sales growth
.
"
Following the SUV, Volkswagen will start production of a new, larger version of its Touareg flagship in 2017 and build a new family of electric vehicles based on the new MEB modular production platform
.
Experts believe that the launch of new products and the promotion of brand image will help Volkswagen's recovery
in the United States.
According to data released by IHS Automotive, an international automotive market research firm, Volkswagen brand sales in the United States fell 11% to 310,227 units in 2016, but may rebound to that in 2017
Arndt Ellinghorst, an analyst at London-based investment bank Evercore ISI, recommended buying Volkswagen shares, saying, "Of course, the 'tailgate' and long-term technical fixes have left a stain on the company in the United States, but Americans will soon forget about these things
.
" ”
Starkman said the Volkswagen brand's global sales still suffered a decline in April, but increased slightly in North America from the previous month, increased sharply in China and remained stable in Europe
.
Volkswagen reportedly reached a final agreement with U.
S.
authorities next month on diesel cheating, after which the group will continue to push ahead with recovery plans and launch several new crossovers and electric vehicles
in the United States.
On May 12, Juergen Stackmann, director of marketing for the Volkswagen brand, pointed out in an interview that his group will expand its electric vehicle lineup in the United States to meet the growing demand for green cars in the market and restore its image
in the minds of consumers.
"A definitive agreement with the U.
S.
authorities will reduce the pressure on the public to look forward and plan for development
," Starkman said.
”
In April, Volkswagen and U.
S.
authorities signed a framework agreement to buy back or rehabilitate 500,000 polluting diesel vehicles, setting aside compensation for the environment and consumers
.
A final agreement must be reached
by June 21.
Analysts have previously pointed out that because before the "tail valve" was exposed, Volkswagen was known for its slow actions in updating models and keeping up with new market developments, so it would be doubly difficult
to boost sales in the United States.
Moreover, at a time when consumers in the current U.
S.
market are more inclined to SUV models, the Volkswagen brand's U.
S.
lineup is still focusing on compact cars and midsize cars
.
Starkman said Volkswagen, assuming that the recall and buyback of polluting diesel cars has regained the market's trust in it, will launch a midsize SUV and a new Tiguan crossover in 2017
.
"Instead of a defensive strategy in the U.
S.
, we are gaining a foothold in North America and again achieving sales growth
.
"
Following the SUV, Volkswagen will start production of a new, larger version of its Touareg flagship in 2017 and build a new family of electric vehicles based on the new MEB modular production platform
.
Experts believe that the launch of new products and the promotion of brand image will help Volkswagen's recovery
in the United States.
According to data released by IHS Automotive, an international automotive market research firm, Volkswagen brand sales in the United States fell 11% to 310,227 units in 2016, but may rebound to that in 2017
Arndt Ellinghorst, an analyst at London-based investment bank Evercore ISI, recommended buying Volkswagen shares, saying, "Of course, the 'tailgate' and long-term technical fixes have left a stain on the company in the United States, but Americans will soon forget about these things
.
" ”
Starkman said the Volkswagen brand's global sales still suffered a decline in April, but increased slightly in North America from the previous month, increased sharply in China and remained stable in Europe
.
