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HP Senior Director Edward Ponomarev shows off a prototype of a pair of HP-3D printed HP-branded running shoes he just used on a 5km track
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HP's vertical strategy is very focused on footwear
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HP's approach to 3D printing footwear is also based on TPU materials using Multi-Jet Fusion (MJF) technology
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Lubrizol's ESTANE 3D TPU M95A material, also serving HP's footwear 3D printing business, is specially formulated to provide a more efficient printing experience than elastomers in other powder bed fusion printing technologies
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