Tim Hortons Shanghai People's Square store to open

At the airport, at gas stations, in the communities of everyday life..From time to time in almost any place in Canada, you'll see this red-and-white sign with the book "Tim Hortons", a chain of stores selling coffee drinks and dessertsWalk ingenwithing into the Tim Hortons store and you might see that customers who aren't Starbucks usually work or talk about work at a computer, tend to chat with each other and have a more casual atmosphereAlthough Canada has long been considered a country that has been "invaded" by American culture, but in the case of coffee, the two-tailed mermaid from the United States apparently can not shake Tim Hortons's position in the Canadian people, for many students who have lived in Canada, Tim Hortons has become an unforgiving Zhu Sands, last July when the news of the opening of a shop in China, in the international student community caused a heated debateTim Hortons' first store in China is due to open on February 26 at People's Square in Shanghai, the 4,850th store in The World, according to theCanada's "Sand County Snacks"?in 1964, hockey players Tim Horton and Jim Charade founded Tim Hortons in Hamilton, OntarioThe store initially offered only two products, coffee and doughnuts, and the combination of coffee and doughnuts quickly gained traction on the marketNow, in addition to coffee and doughnuts, Tim Hortons has pastries, burgers, sandwiches and more on its menu that can basically serve a mealWhether it's coffee or a meal, Tim Hortons has the highest market share in CanadaAccording to the most recent 2017 data available, Tim Hortons has a 63% market share in coffee, well ahead of Starbucks' 7%, and fast food has a 45% market share over McDonald'sAnd the biggest feature around Tim Hortons, the national brand, is its cheapness and conveniencein a question about Tim Hortons, a netizen with an ID for TimberNord gave Tim Hortons such an affectionate description: the red sign, from the initial eye-catching, to the unobtrusive, to quietly become a part of everyday life, as a canadian bottle of water solventcurrently has more than 4,800 restaurants in Canada, the United States and around the worldFrom Ottawa to Montreal, from the Lake District to the Prairie, Tim Hortons has gone deep into life, known as the "Canadian Meal Ticket", with the convenience of one store after another and a 24-hour operationIt is said that Tim Hortons is like Asha County snacks in ChinaBut Tim Hortons has a wider audience than the Sand County snacks - both working-class and business elites - and coming to Tim Hortons to take a cup of coffee and a doughnut doesn't seem to be the opposite Tim Hortons occupies this position, which can be summed up in three things: the number of stores; as of August 2018, it has 4,592 stores across Canada, twice as many as McDonald's local stores, and accounts for 20 percent of the Canadian fast-food chain's total revenue, as stores are everywhere, and i'm afraid a lot of the spending is generated in a consumer scenario like "I don't know what to eat, just Tim Hortons went into buying a little." in price, a classic double-double (two-part milk) coffee only 2 Canadian dollars, equivalent to about 10 yuan, compared to Starbucks price of more than 30 yuan, Tim Hortons price seems extremely popular it's worth mentioning Tim Hortons' 24-hour business model, which also makes them more convenient in space and time-to-time, making it even more difficult in scenarios such as late-night learning and long-distance self-driving which coffee Tim Hortons would like to drink in China? , like many well-known foreign brands, noticed the strong potential of the Chinese market, and tim Hortons, 55, announced last year that he was officially entering the country, and the shares of Restaurant Brands International, Tim Hortons' parent company, rose 2 per cent Tim Hortons has signed an exclusive franchise joint venture agreement with Descartes Capital of the United States to open more than 1,500 stores in China over the next decade, Gatto reported on July 11, 2018 "In the coming years, China's population and dynamic economy provide an excellent growth opportunity for Tim Hortons to grow," Tim Hortons President Alex Macedo said in a statement " demographic base, as well as economic vitality, are the elements that overseas brands are bound to look at before they enter China According to McKinsey's 2017 Global Consumer Confidence Survey, 8 percent of U.S respondents and 12 percent of German respondents said they had seen an increase in consumption of groceries such as food and beverages, compared with 20 percent of Chinese respondents in China, Tim Hortons' coffee is indeed a consumer upgrade category, and the growth potential of Chinese coffee consumption is a recurring topic, with USDA data showing that the average number of cups consumed in Chinese 2017 was 4.5 cups per year, well below Japan's 188 cups per year and the United States' 269 cups/year; Whether it's the stock market or the incremental market, coffee in China looks like a good business but for Tim Hortons, how to maintain his character in Canada after entering China is likely to be a challenge According to the price list reported by the media from "People in Vancouver", Tim Hortons is priced roughly between convenience store coffee and chain commercial coffee, closer to convenience store coffee: American, for example (officially known as "freshly brewed coffee"), which is priced at $17; another smoothie with cream, similar to star-studded drinks, is priced at $28 Such pricing is largely an advantage in the Chinese market Tim Hortons is closer to the store type of the chain of coffee chains such as Starbucks, COSTA and Pacific Coffee - opening eye-catching, independent stores; unlike the former, Tim Hortons has a good look at take go, which, in the light of view, seems to coincide with the consumption scene of even coffee shop and Rye coffee shop and Canada's award-winning 24-hour operation is nothing new in China Unlike the reality of Canada's popularity that is not conducive to the survival of convenience stores, Shanghai consumers are not new to the 24-hour operation, which is home to every 3,369 people overseas "national brand" into China, doomed to be tepid? is a God-class brand in Canada, but in China, the prospect of belonging to Tim Hortons is not as friendly 55 years of accumulation and the distribution of more than 4,800 stores, making Tim Hortons integrated into the daily routine of Canadians, and for a everyday thing, you're afraid you won't be paying attention to it or not, but you've made it a habit to buy a cup at will It's just that this is almost replicated in China 1, low brand awareness in China from a brand perspective, although Tim Hortons is a national brand in Canada, but Chinese little recognition of the brand Many food and beverage brands entering China face this problem In 2018 in Shanghai Wujiang Road opened the first store of the Japanese national coffee Doutor Coffee is an example, Doutor Coffee opened last year at the beginning of the shop also triggered a crowd queue to punch, but now it is not difficult to read public reviews and reviews found that the current Dorout Coffee basically no longer need to queue, and not only a consumer mentioned that this store has become a lot of Shanghai aunt party chat to go to, the opening of the net red event is no longer 2, missed a better opportunity to enter China, the market competition as early as 2007, there are people want to introduce Tim Hortons to China, but by its head office for various reasons "declined." AT THE TIME, COSTA HAD ONLY BEEN IN CHINA FOR A YEAR, AND THE COMMERCIAL COFFEE CHAIN ON THE MARKET COULD HAVE BEEN CALLED THE BLUE SEA, AND IF TIM HORTONS HAD ENTERED AT THE TIME, HE MIGHT HAVE BEEN ABLE TO GAIN A PLACE IN THE COFFEE MARKET AT A PRICE ADVANTAGE And judging from the current competitive situation in China's coffee market, Tim Hortons, who is the main player in take go, is under a lot of competitive pressure take Ruiyu Coffee as an example, after industry insiders revealed that Ruiyu Coffee's self-takeaway ratio can reach 1:1, in 2018 they have sold about 85 million cups of coffee, estimated to take-away is about 40 million cups of body weight; Coffee sold 50 million cups of coffee last year, but also at the end of the year, it is possible to open independent coffee shops in Shanghai, Beijing, Guangzhou and other places in 2019; Tim Hortons' situation is a competitive world in a coffee takeaway market with more players, more play and many product choices 3, Product Flavors and Combinations: Rough Brewed Coffee and Unpopular Donuts at one point, Don's Dole may be a precedent - it's a national coffee brand that can compete with Starbucks, and in 2006 it's the "America runs on" Dunkin" slogans such as the popular slogan, but since entering China in 2008, the number of stores in Tang enduacan has hovered around 40, and plans to open more than 1,500 stores in early 2015 have been slow to materialise Consumer awareness is not strong, the Chinese people do not like the taste of doughnuts too sweet are the important reasons from this point of view, the future of Tim Hortons, who is similar to Mr Don's on the product line, is hardly optimistic Combined with the previous analysis, it's not hard to see that Tim Hortons can be one of the Canadian icons that doesn't rely on taste, because the low price and the convenience of the ubiquitous stores make it less demanding for its taste In China, Tim Hortons has a quality disadvantage over brands with similar price points in a note entitled "How do you rate Tim Hortons, the Canadian national coffee shop chain?" "You can see a lot of comments about the quality of Tim Hortons's meals, and a few of the high-frequency words are "sweet," "coffee taste light," "high heat," and the respondents mention that Tim Hortons, who mainly "always fresh", actually has pastries for sale after cold thawing, and powdered brews made in coffee." It's not hard for people who know coffee to understand this - the quality of powdered brewed coffee is rougher than the current milled coffee Even Tim Hortons himself doesn't emphasize quality and taste although the coffee market is far from saturated, but the market players have emerged from a wide range of players, they are in a variety of products and even marketing, but also ambitious .. So on Tim Hortons' international journey, it's clear that China's stop is not going to be that good , however, there are reports that Tim Hortons will make local adjustments when he enters the Chinese market: for example, by re-customizing the menu outside of the full line of coffee products, and that its doughnuts in Canada will be "weakened" in China and replaced by porridge and matcha desserts another concern is whether Tim Hortons, who enters China, will be bundled with burger king, another parent company Burger King, which has been in China for 14 years, now has more than 900 stores, and Tim Hortons could be able to capture the perception of Chinese consumers in a shorter time if you can borrow the brother's potential in the right way, such as opening a store in a Burger King store is a combination of all the elements, Tim Hortons's fate in China is that, like other "national brands" from overseas, "living" is not a problem, but "living well" is not that easy Source: Euronews