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In 2022, the lubricant company actively expanded overseas markets, overcame the impact of the epidemic, the high price of base oil, the continued high sea freight and other adverse factors, better completed the annual task, and the total operating volume continued to expand.
Among them, overseas oil sales increased by 14% year-on-year, achieving better economic benefits
.
Coordinate resources to ensure healthy development
.
The lubricant company coordinates the domestic and foreign markets, stimulates the enthusiasm of the domestic marketing team to help the development of overseas markets, jointly expands the overseas Chinese-funded project market, and successfully harvests a number of new projects
.
Adopting the "pre-win" strategy, the price system is maintained at the level of sustainable development, and all products are profitable
.
Dig into the potential and strengthen the net and consolidate the competitive strength
.
Utilize the resources within Sinopec's system to strengthen cooperation with Sinopec, National Exploration and Fuel Oil Companies to jointly expand Sinopec's overseas markets
.
Actively build a sales network, and develop more than 40 overseas dealers throughout the year, including more than 10 marine oil dealers in Southeast Asia and Europe, expanding a number of blank markets
.
Launched new products such as motorcycle oil and low-lithium gold grease to create new market growth points
.
Improve your work and expand your business
.
The lubricant company implemented the "oil transfer" strategy of the group company, actively expanded the export scale of Sinopec lubricant base oil, and the annual base oil export increased by more than three times, realizing the normalization and scale of Sinopec base oil export
.
Strengthening the construction of the supply chain, increasing efforts to promote the transformation of overseas business from "selling products to selling services", strengthening the shipping service capacity of Singapore companies, and further improving the marine oil network in Southeast Asia have all promoted the growth
of sales to a certain extent.
