The mobile power market is chaotic and disorderly competition, and enterprises must pay attention to technology research and development

Since the beginning of this year, benefiting from the outbreak of the new energy vehicle market, the total investment amount of power lithium batteries has reached nearly 50 billion yuan
.
Contrary to the power lithium battery market where capital is frantically pouring in, the public capital investment of 3C consumer electronics lithium batteries is very little, especially the chaotic and disorderly competition in the mobile power market that has never been favored by capital is still continuing, the price war is still unsatisfactory, and the homogenization of products and channels is more serious
.

The 2014 annual mobile power report mentioned that there are more than 5,000 mobile power manufacturers, most of which are small and micro enterprises
.
In 2014, the entire mobile power industry ushered in an era of industry integration, and the number of mobile power manufacturers suddenly decreased from 5,000 to about
500 at the end of 2014.
In addition, the national mandatory standard for domestic mobile power - "Safety Requirements for Lithium-ion Batteries and Battery Packs for Portable Electronic Products" was officially implemented
on August 1, 2015.
Industry insiders expect that with the implementation of mobile power industry standards, the entry threshold of the mobile power industry will gradually increase, a large number of small and micro enterprises that do not meet the standards will be gradually eliminated, and the entire industry will achieve standardized development
of the industry through survival of the fittest, merger and reorganization.

According to the "2014 China Mobile Power Market Research Report" jointly released by CCID Consulting and China Battery Network, the market size of mobile power from 2011 to 2014 was 3.
4 billion yuan, 5.
8 billion yuan, 10.
5 billion yuan and 16.
5 billion yuan
respectively.
CCID Consulting and China Battery Network predict that the market size of domestic mobile power will reach 22 billion yuan in 2015, a year-on-year increase of 51.
72%, and the overall market size will reach 32 billion yuan
in 2016.
The growth rate of the mobile power market in the next two years will gradually be rationalized, and the standardized development of the industry will gradually stabilize the growth rate of the mobile power market
.

At present, large-capacity and ultra-large capacity have basically become the mainstream configuration
of mobile power.
In addition to the pursuit of larger and larger battery capacity and the thinnest and smallest possible appearance, the length of time it takes to charge and the total amount of power that can be released are also the focus
of consumers' attention when purchasing.
In order to produce products that consumers recognize, they need to be supported
by technology.
At present, China's enterprise competition mode is still stuck in the price war, the process design and quality control capabilities of mobile power supply are lacking, often take the low-end route, and the price war leads to insufficient profit margins in the entire industrial chain, unable to invest in product research and development
.
Therefore, if enterprises want to win in the market competition, they cannot rely on price wars, but must pay attention to technology research and development and industrial design
.