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A new marketplace for the automotive industry allows engineers, specifiers, processors, compositors and buyers to search, filter, collaborate, request samples and quotes, and access data from hundreds of manufacturers including DuPont, Mitsubishi Chemical, Braskem, AdvanSix and DSM Buy plastic and elastomer engineering materials
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Buyers can find a range of plastics on the market, including polyamides, high-performance thermoplastics, polyolefins, polyacetals, styrenes and polycarbonates
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Buyers can search for products by chemical, application, functional and technical properties, and other criteria
.
"Knowde provides R&D professionals and design engineers the ability to quickly find what they need and get to market faster, whether they're producing original equipment or aftermarket parts," said Dan Haas, Knowde's chief commercial officer
.
In May, Mitsubishi Chemical opened a storefront on Knowde
.
“At Mitsubishi Chemical, we make a special effort to make it easy to understand and understand for our customers, allowing us to better serve our customers with easy access to the broad Mitsubishi Chemical product portfolio,” said Dick Hoogerdijk, Director of Marketing and New Business Development.
“Through Knowde, We are able to deliver the cutting-edge online buying experience that today's customers are looking for
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Before launching the Mitsubishi storefront, Knowde introduced several features to enhance the buying experience for buyers
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Other enhancements include the ability to personalize and save product searches relevant to buyer interests, collaboration tools to facilitate information sharing among buyers of the same company, and giving buyers access to every product in a supplier catalog with fewer clicks 's storefront
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Ali Amin-Javaheri, Knowde co-founder and CEO, said: "The industry is moving towards digital transformation at an unprecedented pace, and Knowde's storefront provides companies like Mitsubishi Chemical with all the technology they need to go live quickly
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In early May, Knowde and Lonza Specialty Ingredients renewed their agreement to sell Lonza products on the Knowde marketplace
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Lonza's storefront includes solutions for hygiene, consumer care protection, and paints and coatings as part of its Microbial Control Solutions business
.
"Innovation and speed to market are key differentiators in the industries we serve, making it more important than ever for us to provide our customers with a superior online buying experience," said David Ash, VP, Global Head of Marketing, Microbes Dayton said Control Solutions, LSI
.
"Using Knowde, our customers can quickly find our products, access documentation, get answers to technical questions and request quotes, all with just a few clicks
.
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Buyers conduct 295,000 searches on Knowde each month and request approximately 6,000 samples and 1,200 offers
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On average, the marketplace generates a qualified lead every five minutes, Knowde said
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The $72 million funding, led by Coatue Ventures, brings Knowde's total funding to date to about $90 million, Amin-Javaheri said
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“Digital marketplaces have the power to transform industries,” said Kris Fredrickson, Managing Partner at Coatue
.
“We are delighted to partner with Knowde as we believe the company’s vision is to reshape how marketing and sales are done in one of the world’s largest industries
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Also participating in the latest funding round are Refactor Capital, Bee Partners, Cantos Ventures, Sound Ventures, TQ Ventures, K5 Global and Mantis VC in partnership with The Chainsmokers
.
