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According to foreign media packaging gateway reports, the US-based multinational consumer goods company Procter & Gamble (Procter & Gamble) recently announced that in order to achieve the 2030 sustainable development goals, the company has carried out several brand changes, including the establishment of a new brand with the British recycling company Viridor.
Partnership
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P&G said the changes represented significant progress for the European Sustainability Project in achieving its Vision 2030 goals, which include a positive impact on the environment and a reduction in the carbon footprint of the supply chain
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HolyGrail Smart Packaging: Solving Recycling Sorting Problems with Digital Watermarks Visible to Optical Scanners
HolyGrail Smart Packaging: Solving Recycling Sorting Problems with Digital Watermarks Visible to Optical ScannersProcter & Gamble's Lenor, Unstoppables and Fairy will be the first commercial brands to implement HolyGrail smart packaging, a P&G-led recycling program in Europe
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By October 2020, Unstoppables and Lenor Laundry Fragrance Beads will be the first products from P&G to implement the HolyGrail digital watermark
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Volker Kuhn, European vice president of P&G Fabric Care, said: “Our Lenor and Unstoppables will be the first P&G brands to feature the HolyGrail digital watermark in laundry fragrance bead packaging
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New partnership with Viridor: 200 million Ariel laundry detergent bottles can be saved from virgin plastic in 5 years
New partnership with Viridor: 200 million Ariel laundry detergent bottles can be saved from virgin plastic in 5 yearsP&G also announced a new partnership with Viridor aimed at saving 200 million Ariel laundry detergent bottles' worth of virgin plastic over five years by recycling and reprocessing high-quality plastics
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The two companies' contract will come into effect in the 2020/21 financial year and supports Ariel's sustainability vision of making its packaging fully recyclable by 2020 and reducing plastic packaging by 30% by 2025
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Adam Selby, Group Purchasing Manager at P&G, said: “Viridor and P&G have been pioneering and innovative collaborations in sustainable packaging for more than three years
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Keith Trower, Managing Director of Resource Management at Viridor, said: “The relationship between Viridor and P&G began with a commitment to improving quality through innovative methods to produce products that are truly circular
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This contract means an even stronger partnership between the two companies and the product It was a success and it hit supermarket shelves
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Partnering with Indorama Ventures to use recycled PET plastic
Partnering with Indorama Ventures to use recycled PET plasticP&G will also use recycled PET plastic in the packaging of hairdressing brand Pantene, starting with Pantene's clear collection bottles
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P&G Haircare Europe will trial Indorama Ventures to produce a recycled resin that can be used to make clear bottles, and P&G also plans to apply the resin to other brands using PET bottles
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Indorama Ventures' resins are manufactured using a monomer recovery method, providing the same grade of material as virgin PET
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Artur Litarowicz, Vice President, European Hair Care, P&G, said: "As an industry leader, we want to inspire and promote responsible consumption and produce quality products that benefit our customers, the planet and our communities
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We are committed to designing beautiful, Sustainable packaging that minimises waste and is truly recyclable
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This means material collection, recycling and end-use markets at the appropriate level of scale
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This partnership helps us achieve this
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Yashovardhan Lohia, Chief Recycling Officer, Indorama Ventures said: “Indorama Ventures is proud to partner with Procter & Gamble (P&G) with the goal of sourcing sustainable materials to advance circular packaging solutions
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As the Ellen MacArthur Foundation” new A signatory to the Plastics Economy initiative, we have committed to deliver 750,000 tonnes of recycled PET by 2025.
Today’s news is a real-world example of how we are delivering on our promise
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