 Home > Chemicals Industry > China Chemical > Stagnation, recovery, reversal *What happened to LED lighting in the month?

Stagnation, recovery, reversal *What happened to LED lighting in the month?

 Last Update: 2022-03-22
 Source: Internet
 Author: User

Tags

sales manager description

camden medical supply

Search more information of high quality chemicals, good prices and reliable suppliers, visit www.echemi.com

[ Focus on Chemical Machinery and Equipment Network ] Affected by the epidemic, various industries "disappeared" for 3 months in 2020, and the overall performance of the first half of the year was hit.

Chemical machinery and equipment network hotspots pay attention to chemical machinery and equipment

In terms of overseas business in the first half of the year, the epidemic has superimposed on the unstable economic environment under the Sino-US trade friction, exports have plummeted, and performance has fallen sharply.
Some export-oriented lighting companies have begun to turn to the domestic market, and export to domestic sales has become the choice for some foreign trade companies to overcome difficulties and turn crises into opportunities.

However, recently, * released two sets of relevant data on the operation of the lighting industry from January to September 2020, showing that although the domestic epidemic is basically contained and the market situation is gradually warming up, the road to domestic sales does not seem to be easy as imagined.

*Data shows that in terms of production, from January to September 2020, among the main products of the national lighting manufacturing industry, the output of lamps and lighting devices was 2.
83 billion sets (units, units), a year-on-year decrease of 16.
1%.

In terms of efficiency, from January to September 2020, the operating income of lighting appliance manufacturers above designated size was 229.
79 billion yuan, a year-on-year decrease of 12.
4%; the total profit realized was 12.
53 billion yuan, a year-on-year decrease of 23.
4%.

　　At the same time, the situation in the export market, which was originally declining due to repeated overseas epidemics, has changed and reversed.

　　Customs statistics show that from January to September 2020, the cumulative export value of China's lighting industry was 35.
423 billion U.
S.
dollars, an increase of 5.
70% year-on-year.
Among them, the cumulative export value of LED lighting products from January to September was 23.
46 billion US dollars, a year-on-year increase of 5.
45%.
The upward trend is very obvious.

　　Among them, in September 2020, the export value of China's lighting industry was US$5.
113 billion, a year-on-year increase of 44.
18%.
This year's single-month year-on-year growth rate has been large.
Since June, it has achieved double-digit growth for four consecutive months.

　　Segmented areas help export markets

　　"The epidemic has led to a downward trend in all sales orders received", "Original orders have been postponed or cancelled", "Sino-US trade disputes continue to intensify".
.
.
Compared to the first half of the year when many companies were pessimistic about the LED lighting market, the next The market situation in half a year seems to have reversed.

　　Among them, the demand for sterilization and epidemic prevention products and plant lighting has soared.

　　NationStar Optoelectronics Component Division has developed a number of smart home products such as camera control modules and UV LED modules with clean and sterilizing functions.
Related products are an important part of air purifiers for epidemic prevention and control.
As a domestic UV LED packaging*, the non-visual light source division of National Star Optoelectronics has strengthened its technical research and achieved a breakthrough in the bottleneck technology of deep ultraviolet (UVC) LED packaging.
It has developed a variety of sizes of UVC LED packaging device products for the known effective sterilization band.
Epidemic prevention provides high-quality all-inorganic LED packaging products.

　　Yu Zhongliang, deputy general manager of sales of Xuyu Optoelectronics, also said that in the first five months of this year, the company's UVC LED product orders have increased several times year-on-year, creating new profit points for the company.

　　At the same time, affected by multiple factors such as the legal commercialization of cannabis in North America, the food crisis triggered by the epidemic, and home isolation, the recent outbreak of the overseas plant lighting market has also provided many domestic manufacturers involved in LED plant lighting with new opportunities.
Growth opportunities.

　　Xuyu Optoelectronics previously disclosed to Gaogong LED that the demand for plant lighting market has increased significantly this year, especially in Europe and the United States.
Among them, the plant lighting products exported by the company to the US market are mainly used for medical cannabis cultivation.

　　Inventronics, which focused on plant lighting in the first half of the year, also achieved certain results.

　　With the backlog of orders entering the later stage of execution and the restart of the economy in major European and American markets, orders in the export market have gradually recovered.
An industry insider revealed to Gaogong LED that its company's orders have achieved a relatively high rebound since June, and the order volume in September was the peak.
At the same time, its factories in China have only returned to a high level of utilization since March.
In the second half of the year, the overall situation has been fully restored, and the impact of the epidemic has gradually subsided.

　　Where is the new machine

　　Since the domestic epidemic has gradually slowed down from March to April and the overseas epidemic has intensified, the export market has experienced a significant decline.
This has caused some companies that focus on overseas markets to switch their business layout and try the "export to domestic sales" strategy.

　　However, in the second half of the year, with the expansion of the industry’s export-to-domestic sales ratio, companies in order to seize the limited market demand share, the domestic competition market has become increasingly fierce.
At the same time, products in the subdivisions of sterilization and disinfection UVLED, plant lighting, etc.
ushered in a period of explosive demand.
Driven by multiple factors, the export market has recovered again.

　　It can be seen that in a complex trade environment full of various unstable factors, "exporting to domestic sales" is not a "magazine" market strategy that applies to all enterprises.

　　Insiders believe that only lighting companies with channel and brand strength take the initiative in the export-to-domestic market.

　　Regarding whether the conversion of exports to domestic sales will increase the pressure of competition in the domestic market, Li Danghui, deputy director of the Department of Consumption Promotion, believes that the general rules formed by the market will help improve and enhance the domestic business environment, stimulate market vitality and effective demand, etc.
Eventually, a large domestic cycle can be formed, and the realization of a domestic double cycle will promote each other.

　　As a fast-growing lighting market and a large exporter of lighting appliances, China has fully demonstrated the important position of the lighting manufacturing and supply chain center in the domestic market.

　　Dr.
Zhang Xiaofei, Chairman of Gaogong LED, believes that although general lighting has reached the ceiling of the industry, there are still many good opportunities in market segments such as smart lighting, health lighting, UV LED, and plant lighting.
Especially smart lighting has reached an inflection point, and smart light poles have also begun.
Enter state.

　　At the second CEO meeting of the 10th G20-LED Summit, summit member companies generally agreed that while rebuilding their confidence, they need to enhance the value of brands, products, technologies, channels, etc.
, and reduce the value through internal tapping and technological advancement.
Cost, continuously improve the cost performance of products, and actively explore new application areas.

　　In view of the status quo of the industry, LED companies need to pay more attention to smart, health, automotive, agriculture, off-grid, rail transit, stadiums, commercial subdivisions, multi-functional light poles and other subdivisions while maintaining their own advantageous projects.

　　Domestic LED lighting represented by Sunshine Lighting, Sanxiong Aurora, Foshan Lighting, NVC Lighting, etc.
are also actively exploring new market segments through channel expansion, accelerating intelligence, and e-commerce online sales.

　　After the baptism of the epidemic, coupled with the comprehensive influence of factors such as the trade situation and the macroeconomic situation, competition and opportunities coexist.
The whole industry is also in the process of deep integration of metabolism under the squeeze of this weak environment.

　　And how do major lighting companies seize new opportunities in lighting to achieve breakthroughs in their companies and products?

　　Original title: Stagnation, recovery, reversal *What happened to LED lighting in the month?

This article is an English version of an article which is originally in the Chinese language on echemi.com and is provided for information purposes only. This website makes no representation or warranty of any kind, either expressed or implied, as to the accuracy, completeness ownership or reliability of the article or any translations thereof. If you have any concerns or complaints relating to the article, please send an email, providing a detailed description of the concern or complaint, to service@echemi.com. A staff member will contact you within 5 working days. Once verified, infringing content will be removed immediately.