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In April, Shanxi Petroleum optimized the operation of oil resources, strengthened customer service improvement, competed for the market and won benefits, and achieved stable business operations during the epidemic under the situation of repeated epidemics in many parts of the province
.
On the basis of the year-on-year increase in refined oil operating volume and reported profit in the first quarter, the completion rate of refined oil sales plan in April was 130%, an increase of 11% year-on-year, of which the completion rate of direct distribution completion plan was 210%, an increase of 65.
3% year-on-year, and the sales scale entered the top
five enterprises in the region.
In the face of the adverse impact of the epidemic, Shanxi Petroleum has strengthened the vertical linkage between provincial and municipal companies and horizontal communication
between departments.
During the epidemic period, account managers and gas station employees actively visited and contacted customers through telephone, WeChat and other means, carried out "six-entry activities", and strived to expand sales increments; At the same time, pay close attention to the key infrastructure projects represented by the Taixin Economic Zone, and decompose the list of key projects to implement the sales system management, in April, Shanxi Petroleum direct distribution customers increased by 30% year-on-year, of which 72 key project users were developed, and the development rate reached 18%.
At the same time, the gas station vigorously promotes the "one-click oil delivery" to achieve one-stop online contactless service from order to distribution, which greatly shortens the customer's oil purchase process and improves service efficiency
.
In order to stimulate the sales enthusiasm of the account manager, the 6 publicity groups of the provincial company will publicize and explain the spirit of the annual work conference and the professional seminar of the operation, the marketing assessment method and the incentive policy for the first time through on-site and video methods, and guide the municipal company to correctly interpret and accurately grasp the business strategy of "expanding customers, expanding gasoline, and expanding the total amount"; Revise and issue the "Direct Distribution Account Manager Oil and Gas Total Salary Appraisal and Cashing Plan" and "Oil and Gas Direct Distribution Competition Activity Plan", and pay close attention to process control, forming a strong atmosphere of catching up with and helping to surpass the competition in the province, and further stimulating the enthusiasm and enthusiasm
of municipal company officers to start a business and expand the market.