Rui YuCHO Yin Honglei has left, CTO He Gang resigned, RuiYu coffee can still last for how long?

Luckin Coffee, headquartered in Xiamen, is China's largest coffee chain brand, founded by Shenzhou Youcar Group's former COO QianzhiaOn April 2, 2020, Swiss coffee plunged 85% due to a 2.2 billion fake trading volumeOn April 3rd, the China Securities Regulatory Commission (CSRC) paid close attention to the financial fraud of Ruiyu Coffee and strongly condemned the company's financial fraudOn April 5, Risson Coffee issued an apologyOn April 27, the SFC investigation team was stationed at Ruiyu CoffeeOn May 19th, Ruiyu Coffee was asked to withdraw from NASDAQ and apply for a hearingSource: Tech Planet (ID:tech618) Wen/Wang LinTech Planet from a number of Ruiyu Coffee insiders exclusively learned that after the resignation of RuiYuCTO He Gang, CHO (Chief Human Resources Officer) Yin Honglei left at the end of MayYin Honglei joined Ruiyu in March 2020, fully responsible for the personnel work of Ruiyu, joined Ruiyu Coffee, his name immediately changed to Yin HongleiAs of the time of writing, Ruiyu Coffee has not yet respondedYin Honglei joined Ali in 2015, previously served as general manager of Alibaba Cloud Intelligent Group Nail Business Line, leaving Ali at the end of February 2020, colleagues rated it as "a super-competent HR."at the same time, The company's business is also adjusting frequentlyRuiyu Coffee has now expanded to dozens of cities, divided into two north-south regions, with twelve sub-districts, the city under the sub-districtsOn May 30, Ruiyu Coffee rezoned these regions into three regions, directly below the city, north and southseveral Ruixuan employees said the move flattened the company's management and meant the company no longer needed more staff, and internal staff saw the change as a sign of layoffsnow, Ruiyu has been on the brink of de-listing, Ruiyu chairman Lu Zhengyao has also been involved in fraud, for the company, what seems to be happening in the rightwho fire the fire in Ruiyu? Lu Zhengyao is still managing Rye Coffee after he left the board Ruiyu insiders told Tech Planet that in the last week of May, Lu Zhengyao had summoned all of Rui's vice-presidents to Beijing for a meeting, and then Ruiyu announced the latest business changes: the redistricting of the region and the second with new appointments May 30, Ruiyu Coffee announced that the original two north-south regions divided into three regions in the north and south On June 4th, Ruiyu Coffee quickly promoted Zhou Weiming to join the executive team According to internal information obtained by Tech Planet, Zhou Weiming is in charge of the product center and reports to Acting CEO Guo Jinyi It is reported that Zhou Weiming is not Lu Zhengyao is a member of the Shenzhou department, has previously been in the United States delegation review stake at the same time, the company merged the original Ministry of Public Affairs and Strategic Cooperation to establish a Center for Public Affairs and Strategic Cooperation The move, in the eyes of some internal employees, is an attempt to save the public opinion crisis left at the end of May, just three months after joining Ruiyu After Yin Honglei leaves, his work will be taken over by Ruiyu Coffee HRD Ranhao Ran Hao joined Shenzhou car rental in 2005, after 2 years as a recruitment manager promoted to HRD, has been working in the Shenzhou department, in October 2017 to join Ruiyu Coffee, the company's senior figures According to Ruiyu employees, the original Ruiyu introduced Yin Honglei, because Ran Hao was transferred to charge Shenzhou car rental and Baowo car a director-level management person said that Mr Ran hao in the company, although the rank is not high, but very powerful, the employee evaluation of his style of conduct is more intense unconfirmed news that after the revelation of fraud, Ruiyu CMO Yangfei took over most of the duties of the suspended COO Liu Jian in the first place, responsible for the company's overall brand and user and revenue growth a temporary formation of a new team, the board seems to hope that through such adjustments, as far as possible to maintain the normal operation of the store in fact, Swiss has changed its business strategy significantly since it exposed financial data fraud, and expansion is no longer the only KPIs the most direct performance is that Ruiyu coffee quietly cancelled the "out of the full package shipping" rules, even in the condition of meeting the consumption amount, users also need to pay 3 yuan of freight, but not the amount of consumption, you need to pay 6 yuan freight at the same time, in ruiyu APP tide channel on-line Korean mask, in addition to water, insulation cup, before Ruiyu also online disinfection hand sanitizer and other products Look at Rui Yutide products, in addition to their own IP products, there are all kinds of peripheral goods, there is a kind of mobile e-commerce taste everything and are seen as preparations to preserve cash flow once it is delisted Lu Zhengyao's plan is: sell Shenzhou car rental, Baovo left BAIC to solve, only left Shenzhou excellent car, Rui yu if delisted, put back slowly to do June 10, Shenzhou Rental Stakes announced on the Hong Kong Stock Exchange that Lu Zhengyao has resigned as Chairman and non-executive director of the Board of Directors of the Company in order to devote more time to his duties and other business but now, according to Caixin, Lu Zhengyao, chairman of Ruiyu, has been found to have been found to be financially false, meaning lu Zhengyao is about to be prosecuted and is likely to face criminal charges unless Lu Zhengyao can prove that the e-mail was not sent by him it seems that the probability that Lu Zhengyao wants to continue to play Ruiyu is almost small, and the story may have entered a new chapter can Ruiyu wait for a knight in white? will anyone buy Ruiyu ? It is estimated that this is a question that many people are curious about Reuters revealed in a report that Swiss has three potential buyers: Yum China, Tim Hortons and Hi Tea Yum China entered the Chinese market in 1987 and owns kfc, Pizza Hut and Taco Bell In 2018, the Chinese coffee market is booming, Yum is also eyeing the coffee business, then launched in China independent coffee brand COFFii and JOY, as of March 30 this year, COFFii and JOY in east China and the north of the first-tier cities in Guangzhou and Shenzhen opened 18 stores Tim Hortons, a Canadian national brand, first entered the Chinese market in 2019, opening its first store in Shanghai, and in May 2020 Tim Hortons received hundreds of millions of dollars in investment from Tencent, while Hi-Tea has been a new consumer brand that has been booming in recent years however, Yum China and Hicha have both denied the takeover and Tim Hortons has yet to respond to the rumours currently appointed by the Special Committee of The Ristocco to represent The Company' founder, Carceian Capital, in the investment of Canadian coffee brand Tim Hortons in China rather bizarre phenomenon, on June 4th and June 5th, the share price of Ruiyu Coffee, mired in a financial fraud scandal, rose 56.98 per cent and 36.05 per cent respectively in a single day re-branding on May 20, Robinhood's holdings fell to 80,000-90,000, then soared in early June to 130,000 Robinhood is understood to be a U.S Internet trading platform, because the trading commission is 0, its users are mainly In the United States retail investors some investors still have expectations that Mr Rui will be faked, whether it is fake or not , The biggest asset and the most realistic figure for Swiss coffee is the 6,000 stores offline and more than 30 million users, which are still considered valuable But the question is, who can swallow more than 6,000 stores in one go? Who wants to take over a notorious, debt-bearing business? 240 institutional investors are still locked up by Rui Meanwhile, according to third-party data, as of June 5, the top 10 institutional investors held a total of 44%, and 79% of The Chips were concentrated in the top 50 institutional investors It's a game controlled by a handful of traders, and it's much easier for them to boost share prices to recover some losses than to find a buyer perhaps, capital will only be thrown into an olive branch when Ruiyu goes bankrupt or files for bankruptcy protection, and the true value of Ruiyu will surface how long do you think Ryu Coffee can last? Who do you think might buy Ruiyu? Source: Tech Planet