ROHM PLEXIGLAS® molding compound helps Volkswagen create new high-gloss black and white logo

· Highlight car logo is the design trend of the current automobile industry

· Volkswagen Group chooses PLEXIGLAS® molding compound for rebranding, creating a new high-gloss black and white car logo

· PLEXIGLAS® high-gloss molding compound has added a white version, and there are two colors available: pure black and pure white

Recently, in line with the development trends of electric, interconnection and carbon neutrality, ROHM Group has used PLEXIGLAS® Hi-Gloss molding compound series to help Volkswagen rebrand and create a new high-gloss black and white logo (logo) , to highlight the determination of the world-renowned automobile brand to innovate and make breakthroughs in the new era
.
Volkswagen's new ID3 model adopts this new logo
.

The new Volkswagen logo has been simplified, retaining only the original core elements, presenting a flat 2D appearance
.
In addition, the diameter of the new logo is enlarged by 4.
5 cm, which can present a stronger visual impact no matter in the front or rear of the car
.
With the help of PLEXIGLAS® high-gloss black-and-white molding compound, the black bottom surface and chrome-plated letters of the original logo have become refreshing and modern high-gloss black and white car logos.
The simple and elegant design >
.

Create a bright black background to make the logo letters more prominent

The new Volkswagen logo is made of a high-gloss black background created by PLEXIGLAS® high-gloss moulding compound to better highlight its famous chrome lettering, which is formed by stacking the letter V and the letter W in a ring
.
This continues the consistent design choice of the Volkswagen Group in recent years, which is to make the letters in the background color of the car logo particularly eye-catching through a strong black and white contrast
.

In addition, PLEXIGLAS® molding compound can resist the erosion of various chemicals such as fuel, and has strong UV resistance and weather resistance, so that the new logo will always maintain a bright luster throughout the life cycle of the car, which is very important for brand awareness.
critical
.

The new logo was created by Austrian automotive supplier Ulbrichts GmbH using two PLEXIGLAS® high-gloss molding compounds
.
This molding compound series can create a high color depth Class A finish, which is often used to make black high-gloss body parts, including logos and pillar panels, and has been used in the automotive industry for nearly 20 years
.

Add pure white to help reduce average production costs

In addition to the high-gloss black PLEXIGLAS® molding compound, which has proven itself in many applications, ROHM has recently launched a new pure white
.
More notably, this molding compound family can be molded by an automated injection molding process
.
The birth of pure white new products and the processing advantages of the PLEXIGLAS® molding compound series mean that black and white high-gloss parts with a class A surface finish can be created through only one injection molding process without the need to spray high-gloss paint
.

This has undoubtedly greatly reduced the average production cost of components - components in the automotive industry are in high demand, and reducing production costs is critical for manufacturers and brands
.

Taking into account both function and aesthetics, to meet the design trend of luminous car logo

Light is becoming an increasingly important design element for the masses
.
In the future, the logo will become a highlight whether in the body, or in the company office building and dealership
.
The Volkswagen ID.
ROOMZZ concept car follows this trend, showing extremely dazzling light elements and luminous front and rear logos
.

PLEXIGLAS® molding compounds can be used for various lighting fixtures in automobiles, as well as for the production of illuminated car emblems, and ensure uniform light scattering and design flexibility to support car manufacturers' model and component development work
.

As shown in the Volkswagen ID.
3 model, the current Volkswagen logo features white letters on a solid black background
.
The badge is made of PLEXIGLAS® high- gloss moulding compound in two colours
.
© Volkswagen Group

Illuminated logos are a new trend in car logo design, as shown in the Volkswagen ID.
ROOMZZ concept car
.
The illuminated emblem's casing is made of PLEXIGLAS® moulding compound with an optical coating for added brilliance
.
© Volkswagen Group