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In order to meet the needs of car consumers to pursue personalization, experience and quality, recently, ROHM Group has joined hands with Great Wall Motors to provide customized, high-quality vehicles for its Tank 300 intelligent luxury off-road SUV, Haval H6, WEY flagship Mocha and other vehicles.
Quality headlights
.
With the full line of ROHM PLEXIGLAS® products, Great Wall Motors will help achieve diversified innovations in functions and aesthetics, and present products with brand connotation and value to target consumers
.
It is worth mentioning that PLEXIMID® TT50, a polymethacrylimide (PMMI) material developed by PLEXIGLAS®, is also used for the first time in the headlights of Great Wall Motor’s WEY flagship Mocha, which will be launched in 2021.
This is PLEXIMID® TT50.
The first appearance of a domestic car
.
Customized PLEXIGLAS® lamp housing to help create popular products
Customized PLEXIGLAS® lamp housing to help create popular productsThe tank, which was born out of the WEY brand and operated independently, is a breakthrough case of Great Wall’s category innovation
.
The taillight housings are made of custom-made light red PMMA from the PLEXIGLAS® 8N family
.
When lit, the red signal light not only emits light evenly to achieve a three-dimensional light effect, but the transparent casing can also present the delicate texture of the inner lens, perfectly interpreting the >
.
The new model of Haval H6 also adopts the red specification PMMA
.
The taillights use PLEXIGLAS® PMMA with two red color values, which belong to the same color family and are rich in shades
.
The super-long "one" shape runs through the lamp and extends to both sides, ending with a rounded line, and the shape is firm and soft
.
Among them, the brake lights are designed with energy crystals, which are full of momentum and elegance when lit, and are highly recognizable
.
In addition, the diversity of the ROHM molding compound product family is also reflected in the lights of the WEY flagship Mocha, which will be launched by Great Wall in 2021
.
This car, which continues the sharp shape of the WEY family, uses three different Roma materials: PLEXIGLAS® 8N red is used for the rear light housing to create a textured appearance, and PLEXIGLAS® 8N transparent is used for the rear light thick-walled lens.
To ensure crystal clear, there is also a Rohm High heat-resistant specification PLEXIMID® TT50 for the inner lens of the headlight ADB (Adaptive High Beam System)
.
In addition to PLEXIMID® TT50's high light transmittance and transparency, high mechanical strength and hardness, and excellent weather resistance, it also has ultra-high heat resistance.
The material used for the light
.
As the top specification in the ROHM product family, this is the first time the PLEXIMID® TT50 has been applied to a domestic model
.
Taking into account both function and aesthetics, diversified innovation presents brand value
Taking into account both function and aesthetics, diversified innovation presents brand valueTalking about why PLEXIGLAS® was chosen to make the car lights, Zhang Peipei, design director of automotive lighting supplier Mind Optoelectronics, said: "Our vision for the taillight shell is that the special red color can not only show the color of the signal light, but also show exquisiteness.
It has a strong appearance and can achieve high recognition with a strong sense of shape
.
PLEXIGLAS® 8N has both excellent optical performance and rich color options to meet our needs
.
Because of the ultra-wide characteristics of the through-type taillights The material is required to have high fluidity to improve the efficiency of injection molding, and it is also required that the material has ultra-high durability and will not crack, deform, etc.
due to internal stress during long-term use, and PLEXIGLAS® 8N perfectly meets all requirements
.
”
The PLEXIGLAS® product family has rich specifications and color options, in addition to the well-proven transparent specifications, signal red specifications, neutral gray specifications, light scattering DF specifications, as well as the newly developed light guide LD specifications and high toughness AG100 specifications in recent years
.
These specifications have been successively used to create a number of new models and have been well received.
Because they meet the diverse needs of innovation at the functional and aesthetic levels, they help car designers turn their wild ideas into reality, and finally present products with brand connotation and value.
to target consumers
.
Liu Guomin, head of ROHM's business in Asia, said: "As a long-term partner of Great Wall Motors, ROHM will continue to supply high-quality products, fully cooperate in product delivery and new project development, and expand more high value-added products.
At the same time, it will also help customers achieve the goal of selling 4 million vehicles by 2025.
"