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"This year, our performance in China has increased by nearly 20% over previous years
.
This is due to many factors such as a good team, a good strategy, and broad market recognition.
Unshakable confidence in the Chinese market
Unshakable confidence in the Chinese market Unshakable confidence in the Chinese marketOver the years, Ashland has taken root in China, planned and implemented a long-term development strategy of "based on China, serving China", focusing on innovation and R&D, creating value for customers with high-quality products and good reputation, and successfully achieving rapid business growth in China.
, Established a good corporate image
.
According to reports, Ashland's China headquarters and three major R&D centers are located in Shanghai, and has a production base in Nanjing, covering the entire Asia-Pacific region
.
Zhao Lianming introduced that the Ashland Nanjing plant not only has a garden-like environment, but also the production base condenses world-class production equipment and technology.
Zhao Lianming said: "China is still Ashland's most important market
.
Our confidence in the Chinese market and our investment in the Chinese market will not be shaken or changed
The biggest investment is in R&D and innovation
The biggest investment is in R&D and innovation The biggest investment is in R&D and innovationThe driving force behind the building of a corporate brand is innovation and research and development
.
Zhao Lianming pointed out that the biggest investment of Ashland Group is in China, and Ashland (China) biggest investment is in R&D and innovation
He said that Ashland (China) has persevered in finding the best solutions to make customers' products more efficient, more applicable, more attractive, more reliable, and more profitable
.
These five positioning determine how Ashland's brand operates
Regarding innovation, Zhao Lianming pointed out that Ashland lives by innovation and is in the digital wave of China.
The company has already introduced "digital revolution" into its DNA
.
In daily operations, Ashland has built a digital sharing platform that traces every achievement, including product information, regulatory information, popular formulas, and experimental research, to avoid ineffective repetitions and maximize the vitality of the company
Sustainability is the secret
Sustainability is the best secret Sustainability is the best secret Zhao Lianming said that Ashland’s core has two basic principles.
The first is that the company must be 100% legal and compliant, with zero tolerance for violations; the second is to emphasize safety, health, environmental protection and social responsibility care
.
Safety and health, environmental protection, social responsibility and sustainable development are Ashland's unique secrets for spanning the century
"As a global company, Ashland will conduct business in a variety of different environments
.
Therefore, we have promoted Ashland's own sustainable development by launching the global management system of "Responsible Care" and committed to In order to achieve zero-accident operation and continuous improvement
In recent years, Ashland and other world-leading multinational companies have carried out global actions, adjusted their own operations in accordance with the goals of the Paris Climate Agreement, and set science-based emission reduction targets in all relevant areas, with a view to reducing global temperature The rise is controlled within the range of 1.
5°C higher during the pre-industrial period
.
In China, Brazil, Mexico and other places, Ashland also donated 10,000 trees to support the internationally renowned Nature Conservancy’s "Plant a Billion Trees" plan and contribute to the United Nations Sustainable Development Goals
.
Ashland (China) also won the "Responsible Care" award from AICM International Association of Chemical Manufacturers for its achievements
.
"At the same time, Ashland has created a very good platform for employees
.
Because we are rooted in China, here we are not a'business' but a career
.
Ashland (China) needs a team with a sense of ownership, irrigation and nurturing To develop our own business, and to persevere and strive for it
.
I think this is a very important point of Ashland’s corporate culture
.
" Zhao Lianming introduced
.
Zhao Lianming finally emphasized that Ashland (China) will rely on its own global advantages in the future, continue to invest in technological innovation, create high-quality products, and achieve win-win cooperation in more dimensions and higher quality
.
Continue to invest in China, accumulate potential energy and strength on its own track, and achieve win-win and common development with Chinese enterprises and the Chinese economy
.
