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Puma begins testing biodegradable sneakers

 Last Update: 2022-09-03
 Source: Internet
 Author: User

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Sportswear giant Puma has begun experimenting with sustainable production methods centered on its signature suede sneakers

Renamed Re:Suede, the experimental version of the shoe features a number of new technology approaches in its design, including Zeology tanned suede, biodegradable thermoplastic elastomer (TPE) and hemp fibers

The trial sneaker is part of the brand's goal to meet the growing demand for sustainable products and further address the need for waste management in the footwear industry

To be launched in January 2022, the experimental shoe will be based on trials and tests in Germany by 500 participants, each recipient will be required to wear Re:suede for six months, to test the durability of the product before the >

Part of the process will see the design work with Ortessa Groep through an industrial biodegradation process

The experiment was carried out under the label's newly developed 'Circular Lab' project, which aims to develop innovative circular initiatives

Puma has experimented with sustainable shoes before, launching a biodegradable sneaker in 2012 as part of its InCycle line

For the new trial, the athletic company said it will share final results and insights gained from the project to benefit and empower others in the footwear industry

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