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Policy rescue, LED screen cultural tourism sector is expected to pick up in the second half of the year

 Last Update: 2023-01-04
 Source: Internet
 Author: User

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【Chemical Machinery and Equipment Network Market Analysis】Since the first half of 2022, the repeated impact of the epidemic has hit the tourism industry in many places to a certain extent, which has also affected the LED display cultural tourism business sector
, which is highly dependent on the tourism market.
However, with the introduction of policies to stimulate consumption and stimulate tourism recovery in many places, the LED cultural tourism business sector is expected to pick up in the second half of the year
.

On August 3, Leyard (300296) released the first half of 2022 performance forecast, which pointed out that because the business of the cultural tourism night tour sector is in China and is seriously affected by the epidemic, the performance of the sector fell by about 50% compared with the same period last year, and the net profit loss was about 12 million yuan, which was a large decline compared with the profit scale of the same period of the previous year, so that the overall net profit of the company in the reporting period decreased
compared with the same period of the previous year.

In fact, Leyard's situation in the cultural tourism night tour section is not unique
.
Affected by the repeated impact of the epidemic, the domestic tourism industry continued to be under greater pressure in the first half of 2022, with demand for flexible travel contracting, and the number of holiday tourism trips falling
year-on-year.
This directly led to the suspension or even cancellation of LED screen procurement projects related to tourist attractions
.
At the same time, the LED stage background screen rental business related to performing arts has also fallen into a situation where the business has declined sharply
.

In order to save the domestic tourism industry and stimulate consumption, governments at all levels have recently issued a series of rescue policies to support the market
.
For example, 14 departments, including the National Development and Reform Commission and the Ministry of Culture and Tourism, recently jointly issued Several Policies on Promoting the Recovery and Development of Difficult Industries in the Service Sector
.
At the same time, with the effective control of the epidemic and the arrival of the summer travel season, cultural and tourism activities in various places have gradually resumed
since June.

Not only that, while bailing out relevant enterprises and reducing operational pressure, many local governments have also helped the tourism market from the perspective of stimulating consumption
.
For example, the Beijing Municipal Government has issued 100 million yuan of consumption coupons to all citizens, and 20 places across the country have issued more than 10 billion yuan
of various consumption coupons.

Among them, it is worth paying attention to the various types of consumption coupons
issued at all levels, especially for the cultural and tourism industry.
According to relevant reports, since July 10, the Beijing Municipal Bureau of Culture and Tourism has successively issued consumers with accommodation consumption coupons
totaling nearly 30 million yuan.
Ordinary consumers can receive it through some online ordering platforms and official mini programs, and can enjoy 5% discount when booking nearly 10,000 hotels and B&Bs, with subsidies of up to 1,000 yuan
.

Looking at the whole country, as of early July, more than 20 provinces have issued consumption coupons in various fields, and the amount of subsidies for consumption vouchers in the field of Chinese travel has reached billions of yuan, covering various travel scenarios
such as hotel accommodation, scenic spot tickets, vacation routes, and duty-free shopping.

From the facts, this wave of consumption incentive policies has indeed
worked.
Recently, the news of Yunnan's Erhai Seaview Area has been full of news, which also seems to reflect the urgent travel psychology
of consumers to carry out "retaliatory consumption" under the consumption guidance policies at all levels after experiencing a long period of home life.

Therefore, we can also foresee that in the context of the flattening of the impact of the epidemic, stimulating domestic demand and stimulating consumption will become an effective means to activate China's economic vitality in the second half of the year, and the cultural and tourism industry will bear the brunt
.
With the successive landing of various stimulus policies, the vitality of the cultural tourism industry will be re-stimulated in the second half of the year, and the related market demand for LED screens in the cultural and tourism industry will also be further activated, which is expected to become an effective force
to drive the performance of LED screen enterprises in the second half of the year.

Original: Policy bailout, LED screen cultural tourism sector is expected to pick up in the second half of the year

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