Plant-based meat brand v2 enters the Chinese market Patented technology opens a new era of sustainable diet

A few days ago, the plant-based meat brand v2 announced its official launch in the Chinese market

Since its establishment in January 2019, v2 has become the leading plant-based meat brand in Australia and continues to expand its market footprint

Nick Hazell, CEO and founder of v2food, said: "As countries get richer, the global demand for meat has grown exponentially

As an Australian food technology company, v2food has always been committed to giving back to the planet in a way that cares for the planet

Working with top CSIRO scientists, v2food has mastered a number of industry-leading technologies to achieve superior taste and nutrition to deliver plant-based products that look, cook and taste like traditional meat

With its procurement model and technological advantages, v2 achieves a more competitive cost of sales and more affordable product prices

In order to better serve the Chinese market, v2food has conducted extensive research on the local market, plant-based categories and consumers to fully understand the uniqueness of this market and adjust its brand and product strategies

Compared with other markets, China has a long-standing food culture, and consumers' demand for food taste is especially higher than other markets

With the government's continued emphasis on achieving carbon neutrality by 2060, v2food will be committed to building long-term partnerships with Chinese partners throughout the supply chain to give back to the planet in a loving way

(PR Newswire)

Responsible editor: Peng Zonglu Review: Ouyang Meihua