Plant-based meat brand v2 enters the Chinese market, and patented technology opens a new era of sustainable diet

On July 13, the plant-based meat brand v2 announced its official launch in the Chinese market

Since its establishment in January 2019, v2 has become the No.

Figure 1 v2food Wodong Processing Plant

Nick Hazell, CEO and founder of v2food, said: "As countries get richer, the global demand for meat has grown exponentially

As Australia's leading food technology company, v2food has always been committed to giving back to the planet in a way that loves it

Working with top CSIRO scientists, v2food has mastered a number of unique technologies in the industry, and has patented intellectual property rights in protein research and development to achieve excellent taste and nutrition, so as to provide products that look, cook and taste like traditional meat plant-based products

Figure 2 v2food's patented technology makes the product closer to real meat

In addition to being a substitute for animal meat, v2 is 100% plant-based, rich in high-quality protein and dietary fiber, cholesterol-free, low-fat, and non-GMO, ensuring consumers have a balanced nutrition and promoting a green and healthy diet

With its superior procurement model and leading technology advantages, v2 has achieved a more competitive cost of sales and more affordable product prices

In order to better serve the Chinese market, v2food has conducted extensive research on the local market, plant-based categories and consumers to fully understand the uniqueness of this market and adjust its brand and product strategies

Compared with other markets, China has a long-standing food culture, and consumers' demand for food taste is especially higher than other markets

Figure 3 v2food is developing more Chinese dishes

With the government's continued emphasis on achieving carbon neutrality by 2060, v2food is committed to building long-term cooperative relationships with Chinese partners throughout the supply chain, and together give back to the planet in a way that cares for the planet