PetroChina's Xinjiang sales live broadcast was successfully concluded

Focus on the precise selection of local "famous and special"

Xinjiang sales have extensively carried out market research before the live broadcast, selected local famous products and goods with Xinjiang local characteristics, specially selected the newly listed products of the Yousmail series with Xinjiang characteristics, preferred the Kunlun Hospitality self-owned brand main promotion single product in the season, formed a live commodity system of nearly 80 kinds of 31 products, clarified the requirements of "the goods must be new goods", ensured the connection of all aspects of production, supply and sales logistics, and strengthened the whole process control of
live broadcast goods.

Meticulous planning enriches the live broadcast link

Xinjiang Sales attaches great importance to this live broadcast competition activity, issued the implementation plan in advance, clarified the target responsibility, and mobilized the majority of employees to actively participate
.
In terms of publicity and drainage, we will produce live broadcast publicity short videos, promotional pictures, etc.
, and each site will warm up publicity in advance in "online and offline" channels such as stores, communities, and circles of friends, so as to prepare
for increasing the popularity of live broadcast rooms and sales conversion.
In terms of live broadcast process design, the live broadcast time of commodities in each section is refined, and the direct sales screen of agricultural and sideline products planting land in the sub-venue is specially set up to ensure that the process is clear and smooth
.

Multiple measures have been taken to ignite the enthusiasm of the market

Before the live broadcast, the live broadcast preview push is forwarded daily through the circle of friends of all employees and the company-level public platform, guiding customers to book live broadcasts, producing special posters, stimulating potential customers' interest and attention and purchase desire in the form of in-app purchase push and full staff forwarding, and preheating and drainage through multiple channels to greatly improve the effect
of live broadcasting.
In the live broadcast, the anchor focused on promoting explosive products, meeting the needs of different categories of customers, combining multiple rounds of lottery links, strengthening interaction, and further enhancing the customer's consumption experience and live broadcast hot selling atmosphere
.

In the next step, Xinjiang sales will continue to emancipate the mind, gather consensus, take pioneering measures, strengthen store sales and retail, expand online sales channels, optimize diversified marketing models, build a new scene of "online and offline" full coverage and integrated development, strive to achieve "high-quality scale development" of non-oil business, and promote more Xinjiang-based characteristic commodities to the whole country, fueling Xinjiang's industrial revitalization
.