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It was reported on June 22 that Nissan Motor will launch a "low-priced pure electric vehicle" in the Chinese market that is about 30% cheaper than its current models, and will jointly develop
it with its partner Dongfeng Motor Group.
China wants to improve air pollution and cultivate related industries, and is promoting the popularization
of new energy vehicles, including pure electric vehicles, across the country.
Focusing on the possibility of rapid expansion of the electric vehicle market in the future, the company will compete for demand
at low prices.
In 2014, Nissan launched the Venucia e30 with an electric vehicle after revamping the LEAF in China
.
The new 200,000 CNY 200,000 model will be produced in China to reduce the price of the E30 by 20-30%, and will be launched
as early as the summer of 2016.
Including equipped batteries, the company will expand local procurement
of core components.
The company will reduce imported parts, reduce costs such as tariffs and transportation fees, and keep prices at the same level
as electric vehicles from local companies.
In some areas, the actual price after using government subsidies is expected to range from 100,000 to 150,000 yuan, which is almost the same as that of gasoline vehicles of the same
class.
By launching low-priced electric vehicles, Nissan will increase its share of the relevant market from 2% in 2015 to 5-10%
in a few years.
The Chinese government is positioning electric vehicles and plug-in hybrid vehicles (PHVs) as new energy vehicles and is accelerating their popularization
.
The central government provides subsidies of up to 55,000 yuan
for each pure electric vehicle.
Including the additional part paid by the local government, the actual total subsidy can reach up to 110,000 yuan
.
With a series of subsidy policies, sales of NEVs, which were only 330,000 units in 2015, are expected to increase to a cumulative total of 5 million units
by 2020.
In Japan, Europe and the United States, high prices and imperfect infrastructure are said to be bottlenecks in popularization, but in China, it is possible that it will spread
rapidly under the leadership of the state.
It was reported on June 22 that Nissan Motor will launch a "low-priced pure electric vehicle" in the Chinese market that is about 30% cheaper than its current models, and will jointly develop
it with its partner Dongfeng Motor Group.
China wants to improve air pollution and cultivate related industries, and is promoting the popularization
of new energy vehicles, including pure electric vehicles, across the country.
Focusing on the possibility of rapid expansion of the electric vehicle market in the future, the company will compete for demand
at low prices.
In 2014, Nissan launched the Venucia e30 with an electric vehicle after revamping the LEAF in China
.
The new 200,000 CNY 200,000 model will be produced in China to reduce the price of the E30 by 20-30%, and will be launched
as early as the summer of 2016.
Including equipped batteries, the company will expand local procurement
of core components.
The company will reduce imported parts, reduce costs such as tariffs and transportation fees, and keep prices at the same level
as electric vehicles from local companies.
In some areas, the actual price after using government subsidies is expected to range from 100,000 to 150,000 yuan, which is almost the same as that of gasoline vehicles of the same
class.
By launching low-priced electric vehicles, Nissan will increase its share of the relevant market from 2% in 2015 to 5-10%
in a few years.
The Chinese government is positioning electric vehicles and plug-in hybrid vehicles (PHVs) as new energy vehicles and is accelerating their popularization
.
The central government provides subsidies of up to 55,000 yuan
for each pure electric vehicle.
Including the additional part paid by the local government, the actual total subsidy can reach up to 110,000 yuan
.
With a series of subsidy policies, sales of NEVs, which were only 330,000 units in 2015, are expected to increase to a cumulative total of 5 million units
by 2020.
In Japan, Europe and the United States, high prices and imperfect infrastructure are said to be bottlenecks in popularization, but in China, it is possible that it will spread
rapidly under the leadership of the state.
