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Consumers International, UNEP and the One Planet Network have released their global assessment of recycling and sustainability labelling on plastic packaging
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The study found that only 19% of evaluated labels could provide consumers with quality information to make informed recycling and purchasing decisions
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Consumers are increasingly aware of the impact plastic has on the environment and want to reduce its use
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A global approach is needed
A global approach is neededGlobally, only about 9% of plastic waste is recycled and about 12% is incinerated
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A global, multi-faceted, multi-stakeholder approach is the solution to large-scale crises
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Five recommendations for global action
Five recommendations for global actionThe next phase of the project is to work with key strategic partners to advance the report's five global recommendations for action:
● Businesses that follow the guidelines for providing product sustainability information in the Plastic Packaging Newsletter
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• Global consistency in the definition of the content and reusability of packaging or disposable items
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● Definitions and technical requirements used in standards on recyclability, compostability and biodegradability should better reflect real-world conditions, with greater attention to accessibility and consumer awareness
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● The use of the "chasing arrow" symbol should be limited to indicating recyclability
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●Informative and verified recycling labels should be used and they should be used correctly
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our opinion
our opinion“As the world rebuilds after the pandemic, we must focus on rebuilding our economies, but in a way that is consistent with the Sustainable Development Goals
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We have a unique opportunity to change and rebuild systems that work for people, businesses and the planet
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Sustainable solutions to the world's greatest challenges, we need to convene dedicated, innovative and ambitious people across all sectors of the plastics infrastructure to deliver solutions to this global crisis
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Consumers are becoming more aware of the environmental impact of plastics, however, information about plastics is not always clear and actionable
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These five recommendations for global action will support businesses, policymakers and standard-setters in enabling consumers to make sustainable choices
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"
Helena Leurent, Director General, Consumer International
The study also found the use of the chasing arrow symbol in relation to recycling confusing
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There is no standard usage, and brands can use symbols for any meaning
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The green dot label is an example
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The design of the label is reminiscent of the universal recycling symbol, but it does not indicate recyclable, which means the brand has included it in the EU's scheme to recycle, sort and recycle packaging for sale
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A valid and useful scheme, but the notation is confusing to consumers who might mistake it for recycling information
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The appearance of labels regarding compostability and biodegradability was the most problematic during expert consultations
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While research shows that consumers prefer compostable or biodegradable packaging, access to industrial composting facilities is very limited and consumers are confused about what to do with these items
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As a result, these materials often contaminate garden waste and recycling streams and simply end up in household waste or, at worst, scatter into the environment
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What's next?
What's next?Following the publication of this report, the One Planet online consumer information initiative will develop a set of key messages to share with business, government and standard setters to show what they can do to improve the consumer information landscape on plastic packaging, to reduce confusion
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All outputs from the Consumer Information Program's plastics work will contribute to the One Planet Network-wide Plastics Initiative and its guidance document, which will be released in the last quarter of 2020 and at the United Nations Environment Assembly in February 2021 Submit
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