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More than 350 billion blue ocean is ready to go! Virtual reality takes off on the east wind of policy

 Last Update: 2023-01-04
 Source: Internet
 Author: User

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【Chemical Machinery and Equipment Network Industry News】Recently, with the issuance of the Action Plan for the Integrated Development of Virtual Reality and Industry Applications (2022-2026) (hereinafter referred to as the Action Plan), the virtual reality policy dividend has been further released, and more than 350 billion blue ocean is ready to go! From the release of the Guiding Opinions on Accelerating the Development of the Virtual Reality Industry in 2018 to the release of the Action Plan in 2022, the development path and prospects of China's virtual reality industry have gradually become clear
.

The policy dividend is gratifying, and the blue ocean of more than 350 billion yuan is ready to go

According to the Action Plan, by 2026, the overall scale of China's virtual reality industry (including related hardware, software, applications, etc.
) will exceed 350 billion yuan, and the sales volume of virtual reality terminals will exceed 25 million units, achieving large-scale application in important economic and social industries, and forming a number of backbone enterprises and industrial clusters
with strong international competitiveness.

As China's second national policy that directly targets the virtual reality industry, the Action Plan has brought heavy benefits to the virtual reality sector, and the secondary market has been instantly ignited, and related concept stocks have risen
sharply.
At the same time, this "heating" has also spread to many industry sectors related to the virtual reality industry, such as smart cities, industrial production, cultural tourism, integrated media, education and training, sports and health, and business creativity
.

The Action Plan proposes to achieve breakthroughs
in key virtual reality application fields such as industrial production, cultural tourism, integrated media, education and training, sports and health, business creativity, and smart cities.
In the field of smart cities, on the one hand, it is necessary to explore the integrated application of virtual reality in urban governance to form urban visual management solutions
.
For scenarios such as transportation, catering and shopping, entertainment and leisure, we create personalized smart life information services
that integrate virtual and real reality, are efficient and convenient.

On the other hand, it is also necessary to build a "VR/AR smart business district" project, support augmented reality applications based on user geographic location services and high-precision visual positioning services to empower offline neighborhoods, select no less than 10 hot business districts, promote the construction of "holographic blocks" model points that integrate virtual and real and immersion and digital space operation, and create personalized life information services
covering interactive social networking, indoor navigation, dining and shopping, etc.

Many places rushed to the beach, and the industrial track continued to be hot

In 2021, VR/AR, as the entrance to the metaverse, rode the wind and became a track
for technology giants to rush to the scene.
In 2022, the development of the virtual reality industry will receive more attention from local governments, and Beijing, Shanghai, Zhejiang, Shandong, Fujian, Henan and other places will intensively release development plans for the metaverse and VR industry, seizing the development opportunities
of the industrial track.

In June this year, Shandong Province issued Several Policies and Measures to Promote the High-quality Development of the Virtual Reality Industry, proposing 13 specific measures for virtual reality, including optimizing the layout of industrial development, increasing R&D investment, and supporting major technological innovation; In July, Shanghai issued the Action Plan for Cultivating a New Track of the "Metaverse" in Shanghai (2022-2025), proposing to give full play to the role of the government investment fund and establish a "Metaverse" new track industry fund; In August, Beijing issued the Action Plan for the Innovation and Development of the Metaverse in the Sub-center of Beijing (2022-2024), proposing to strive to build the sub-center of Beijing into a metaverse application demonstration area featuring cultural tourism content through three-year efforts; In September, Henan Province issued the Henan Province Metaverse Industry Development Action Plan (2022-2025), proposing that by 2025, the scale of the province's metaverse core industries will exceed 30 billion yuan, driving the scale of related industries to exceed 100 billion yuan
.

According to incomplete statistics, at least 10 provinces and cities in China have issued supporting policies or draft comments related to the metaverse, and nearly 20 policy names explicitly contain the term "metaverse", of which Shanghai and Henan are issued at the provincial level
.
Driven by policies and boosted by capital, the development of the metaverse and related industries has become a new outlet
for the layout of various places.

The market prospects are promising, and it is expected to become bigger and stronger

The Action Plan points out that virtual reality (including augmented reality and mixed reality) is an important frontier direction of a new generation of information technology, a major forward-looking field of digital economy, and will profoundly change human production and lifestyle
.
After years of development, the virtual reality industry has initially built an ecosystem based on technological innovation and is entering a strategic window period
with product upgrading and integrated application as the main line.

As far as the current development status is concerned, China's virtual reality industry has achieved remarkable results in breaking through key technologies, enriching product supply, and promoting industry applications, and has also been widely used in intelligent manufacturing, medical health, film and television culture, education and training, shopping and trade, etc.
, with broad market prospects and favored by capital
.
According to IDC's forecast, the total global AR/VR investment is expected to increase to $74.
73 billion in 2026, with a compound growth rate (CAGR) of 38.
5%.

Among them, the CAGR of the Chinese market is expected to reach 43.
8%, ranking first
in the world.

Conclusion: The release of the Action Plan points out the direction for the development of virtual reality technology in the next four years, and with the blessing of policy dividends, virtual reality related industries are expected to become bigger and stronger, and will also promote the further improvement of the metaverse industry ecosystem and jointly promote the vigorous development
of the digital economy.

Original: More than 350 billion blue ocean is ready to go! Virtual reality takes off on the east wind of policy

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