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This time, Master Kong, as one of the primary beverage suppliers of Shanghai Disney Resort, has further deepened cooperation with the resort, and has set up two PET empty bottle recycling machines in the two theme parks of Shanghai Disneyland's Dreamworld and Treasure Bay.
, and participated in the new "Youth Project" of Shanghai Disney Resort, which aims to enhance the environmental protection awareness of young people
.
Carbon Neutrality: "Shaping" Unlimited Possibilities
Carbon Neutrality: "Shaping" Unlimited PossibilitiesThis year, the "14th Five-Year Plan" and the 2035 long-term goal outline will include accelerating the promotion of green and low-carbon development.
At the same time, it is proposed to strengthen the prevention and control of plastic pollution in the whole chain, improve the recycling and sorting system of urban waste and old items, and promote the "reverse recycling" of production enterprises.
” and other models, establish and improve a resource recovery system that integrates online and offline, and has a controllable flow
.
As early as last year, the Shanghai Municipal Government issued the "Shanghai Implementation Plan on Further Strengthening the Control of Plastic Pollution" and proposed action targets for the next three years
.
On August 27 this year, Pudong New Area also launched the eighth round of the three-year environmental protection action plan, with an estimated total investment of about 25.
36 billion yuan
.
"Plastic Control" action to develop a new economic model of recyclable plastics
"Plastic Control" action to develop a new economic model of recyclable plasticsAs we all know, the beverage industry is one of the main users of plastic packaging, of which PET bottles are the most common beverage packaging
.
"But fortunately, the "Report on the Research on the Utilization of PET Beverage Bottle Packaging in China" released by the China Beverage Industry Association and the China Academy of Environmental Sciences last year pointed out that under the existing recycling system, the recycling rate of PET beverage bottles in China has been It has reached more than 94%, which is at the international advanced level
.
Under the guidance of national policies, Master Kong put forward the sustainable development strategy concept of "evergreen home, health is blessing", of which the sustainable development exploration of PET beverage packaging materials is an important part of the strategy
.
"After several years of hard work, our active exploration in the field of PET sustainable development has achieved initial results
.
It is also understood that Master Kong's performance in energy conservation and emission reduction has been recognized by the United Nations.
It has officially joined the United Nations Global Compact recently, and said that in the future, it will take sustainable development practices such as environmental friendliness as an important part of its corporate strategy, so as to improve Well perform corporate social responsibility
.
To educate the public through fun and cultivate public awareness of environmental protection
To educate the public through fun and cultivate public awareness of environmental protectionLooking at the world, although the recycling rate of plastic bottles is similar between countries, the recycling operations of countries vary widely
.
Different from the "active recycling" behavior of citizens in western developed countries, China's solid waste recycling work such as plastic bottles relies more on "scavenger teams" and "travel merchants" to complete
.
PET empty bottle recycling machine
PET empty bottle recycling machineAt present, the primary challenge in China's PET recycling work is that the national recycling awareness needs to be improved, and the public environmental protection education is relatively weak
.
To change this situation, all sectors of society need to pay great attention to it, and the government, enterprises and related organizations should work together
.
In line with a socially responsible attitude, in recent years, Master Kong has been taking young consumers as the main force in practicing sustainable development, and has carried out various educational and entertaining activities for young people, including internal parent-child activities and external water education public welfare activities.
It aims to strengthen the awareness and participation of plastic recycling among young people
.
It is reported that the PET empty bottle recycling machine put by Master Kong in Shanghai Disney Resort this time is an important experience facility in the new youth project of “Disney Sorting and Creating Wonderful Journey”
.
Let young people understand the importance of PET recycling by learning to use recycling machines, and at the same time, it is also convenient for tourists to deliver and recycle discarded beverage bottles
.
"The linkage between the two parties is based on the high degree of mutual agreement of environmental protection concepts
.
" Chen Yingrang, CEO of Master Kong Holdings Co.
, Ltd.
emphasized, "In the future, we will continue to fulfill our commitment to environmental protection, and call on more partners to join the green environmental protection cause and jointly promote the The carbon neutrality goal is achieved early in China
.
"
