Many production enterprises play white kidney beans "edge ball"

"Two capsules before a meal, you won't get fat when you eat it", "You can keep your body right with food", "Don't be afraid of greasy, the savior of a big meal".

Article 73 of the Food Safety Law stipulates: "The content of food advertisements shall be true and legal, shall not contain false content, and shall not involve the functions of disease prevention and treatment

White kidney bean extract cannot achieve zero starch intake

Relevant information shows that the biological name of white kidney bean is "multi-flowered bean", and it is called green bean as a vegetable

Through the investigation, it was found that the promotion of white kidney bean products by merchants focused on white kidney bean extract, which is called a carbohydrate blocker.

Are these products really so amazing? Lei Min, chief physician of the Department of Nutrition at the Third Hospital of Hebei Medical University, said that because the substance is extracted from plants or contains some lectins, it may increase the level of certain hormones in the human body and slow down the rate of gastric emptying after meals

"But these substances can only block the absorption of starch, that is, carbohydrates

Lei Min introduced that, as a pure natural biologically active substance, α-amylase inhibitors will be excreted from the body through the gastrointestinal tract after entering the human body without entering the blood circulation system

Industry insiders reminded that long-term and excessive use of alpha-amylase inhibitors may lead to physical fatigue, lack of energy and other problems.

Text induces consumers

At present, there are many white kidney bean products of various brands on the market.

In order to make the function of white kidney bean extract more "convincing", some merchants will also cite many experimental conclusions

According to industry insiders, white kidney bean extract contains alpha-amylase inhibitors, which have been linked to weight loss for a long time

Although the above-mentioned merchants do not promise that the products have the function of losing weight, on some live broadcast platforms, the introduction of related products by the anchors is leading to the function of losing weight

　　Wang Yu, who is engaged in the live sales of healthy food, revealed that some anchors will clearly inform that this product can lose weight

　　Li Sheng, chief partner and chief lawyer of Beijing Zhipu Law Firm, said that if the advertised food is not registered as a health food and is only an ordinary food, it should not expressly or imply that the product has health care or therapeutic functions

Industry enters price war

　　Whether it is exaggerating product functions or playing word games, all kinds of routines of merchants point to the word "profit"

　　According to incomplete statistics, there are nearly 100 products on the market with the name of white kidney bean extract for weight loss, and most of them are produced by OEM companies

　　Taking a certain brand of white kidney bean dietary fiber tablets as an example, the staff of the foundry said that the cost of this product is about 6.
5 cents per piece, the purchase price of a bottle is about 7 yuan, and the price when it is sold to consumers is 38 yuan, and the middle profit is 31 yuan
.
"Some merchants who buy in large quantities will get lower prices
.
"

　　Wang Yu introduced that many businesses will find anchors to sell such products, and the anchor's commission rate is generally 10%-30% of sales
.
In order to obtain higher sales, the anchor will not sell one piece (bottle), but will sell it in a package in the name of "cycle pack" and "consolidation pack", and sell at least two pieces (bottles) per order
.
An anchor who brings goods can get a commission of tens of thousands of yuan a day.
After removing the commission and promotion fee paid to the anchor, the profit of the merchant is between 50,000 and 60,000 yuan a day
.

　　The merchant revealed that there are two kinds of white kidney bean products that sell well, one is a brand that has done a lot of publicity and promotion in the early stage and has a certain reputation; the other is a cheap brand
.
The price of well-known products will not exceed 69 yuan, and it will be difficult for consumers to accept more than 69 yuan.
A bottle of cheap products is only 9.
9 yuan
.
"Although a bottle is only 9.
9 yuan, we can still make money
.
"

　　The above-mentioned foundry staff said that in fact, as a healthy food, white kidney beans can extend into many industrial chains
.
However, some foundries, merchants, and sales staff are swarming with interest, fighting price wars and false propaganda.
After harvesting a wave of "leeks", they continue to look for the next product that can benefit
.
"Most of the inventory cost is borne by the foundry.
Once the product loses the trust of consumers and loses the market, it will be a big loss for some short-sighted foundries who only care about short-term interests
.
" He said that consumers' health awareness It has been gradually improved.
For foundries, merchants and sales personnel, only by doing R&D and branding can be sustainable development
.

　　(Comprehensive by Zhu Meiqiao)

　　"China Food News" (June 01, 2022 Edition 06)

　　(Editor in charge: Zhu Meiqiao)