-
Categories
-
Pharmaceutical Intermediates
-
Active Pharmaceutical Ingredients
-
Food Additives
- Industrial Coatings
- Agrochemicals
- Dyes and Pigments
- Surfactant
- Flavors and Fragrances
- Chemical Reagents
- Catalyst and Auxiliary
- Natural Products
- Inorganic Chemistry
-
Organic Chemistry
-
Biochemical Engineering
- Analytical Chemistry
-
Cosmetic Ingredient
- Water Treatment Chemical
-
Pharmaceutical Intermediates
Promotion
ECHEMI Mall
Wholesale
Weekly Price
Exhibition
News
-
Trade Service
Wearing a pair of sneakers made of environmentally friendly materials such as plastic bottles, corn or marine waste is becoming a consumption trend for fashionable young people
.
According to the report "China's New Generation Fashion Consumption White Paper", 80.
4% of the respondents believe that corporate social responsibility will affect personal purchasing behavior.
Young consumers are increasingly sensitive to sustainable development and are more willing to choose those brands with a more environmentally friendly concept.
.
Catering to the green trend of the consumer market has gradually become a new trend for many shoe and apparel brands, and Anta has also chosen to strengthen environmental protection measures
.
On March 27, the domestic sports brand announced that it has reached a long-term cooperation with the World Wildlife Fund (WWF) Beijing Representative Office to jointly promote the environmental protection concept of "Moving to Nature"
.
It is reported that Anta is the first sports brand that WWF cooperates with, and the cooperation involves wildlife protection, biodiversity protection and sustainable development of the industry
.
It is worth noting that two days before the announcement of this cooperation, Anta Group just announced its 2019 financial report
.
Annual revenue increased by 40.
8% year-on-year to RMB 33.
93 billion, net profit increased by 30.
3% to RMB 5.
34 billion, and operating profit increased by 52.
5% to RMB 8.
69 billion
.
In terms of product materials, a total of 16 million pieces of Anta clothing use SORONA environmentally friendly fiber fabrics, a total of 4 million pieces of fluorine-free waterproof fabrics, and a total of 2.
93 million pieces of organic cotton fabrics
.
Up to now, Anta has recycled a total of 7.
7 million waste plastic bottles to make recycled polyester fabrics, and launched an environmentally friendly series of products called Huaneng Technology
.
It is reported that about 11 plastic bottles can produce 1 piece of Huoneng technology clothing
.
The latest technology is that in the first quarter of this year, Anta recycled 100 tons of coffee grounds to develop a series of environmentally friendly coffee yarns, which recycled coffee grounds into polyester fiber spinning to realize waste recycling
.
Anta is not the only sports brand pushing the green concept
.
With the enhancement of consumers' awareness of environmental protection, the sports industry has experienced a trend of environmental protection in the early years
.
Although many international brands have raised the concept of environmental protection to the company's strategic field, in the local industry, Anta is the first Chinese sporting goods company to release the ESG "Environmental, Social and Corporate Governance Report", which has been released for 4 years so far.
.
From a marketing point of view, the adoption of sustainable development programs by enterprises can not only fulfill social responsibilities, but also create topics and attract attention for enterprises, which is regarded as a positive marketing method
.
