Lubricant companies are promoting rapid sales growth in cooperation with oil companies

In recent years, lubricant companies have continuously deepened close cooperation with oil sales system oil companies, raised the banner of petrochemicals, made good use of petrochemical resources, gathered petrochemical forces, and jointly explored new paths, created a new ecology, and achieved win-win development
.
From January to November, the sales volume of lubricants sold by oil companies increased by 70%
year-on-year.

Give full play to the advantages of petrochemical integration and launch the petrochemical brand
.
Lubricant companies and oil sales system oil companies further condensed the consensus of Sinopec lubricant brand, strengthened cooperation and tapped potential
.
In 2021, lubricant companies will successively visit provincial and municipal petroleum companies to exchange and give full play to petrochemical resources, new retail construction, and merchant development
.
The lubricant company is determined to strengthen its strength in technology, service, training and product supply assurance, and promote the sales
of lubricants in the three lines of business, retail and non-oil with the support of oil companies.

Promote marketing innovation and create successful cooperation models
.
To realize the organic combination of the unique advantages of lubricant companies and oil companies, and produce the effect of "one plus one is greater than two", the two sides decided to start from the innovation model in continuous
exchanges.
The first is to promote the "iron triangle" model of lubricant companies to oil company sales
.
Set up a project-centric operation team with oil companies to expand the market
.
For example, the establishment of "lubricating oil manager + merchant manager + technical service specialist" customer development "iron triangle" to develop point-to-point high-quality lubrication solutions
for merchant customers.
The second is to create a "twinning" cooperation model
with Sinopec characteristics.
In the second half of this year, the lubricant company promoted each sales unit to establish a corresponding one-to-one cooperative relationship with the oil company, with sales increment, merchant customization work, code scanning volume, ecosystem construction, etc.
as evaluation indicators, and the oil company to solve problems and innovate
.
For example, the Southwest Branch of Lubricating Oil has formed 13 joint combat units
with four oil companies.
From January to November, the sales volume of lubricant companies and oil companies increased by 126%
year-on-year.

Build a new lubricant consumption ecosystem and create new business growth points
.
Through a series of marketing measures, lubricant companies and oil companies use unique gas station resources to bind the characteristics of easy-to-use consumer goods to guide consumers to change oil at Sinopec gas stations to achieve one-stop convenient services, and gas station lubricant sales continue to rise
.
By actively exploring the new online and offline retail model, through the gas station sales scene, from brand promotion, oil sales, activity promotion, oil change publicity and other different latitudes, with "good cars with good oil, more adaptable, more economical, more environmentally friendly", "buy engine oil to Sinopec gas station", "change oil to easy-to-operate" slogans to attract consumers
.
Lubricant companies and oil companies actively carry out the construction of oil change networks, set plans and refine arrangements
.
As of November, lubricant companies and oil companies have jointly developed nearly 10,000
oil change repair plants.