L'Oréal double "stars" appeared at the Expo

As an exhibitor in the daily chemical industry participating in five consecutive sessions, L'Oréal Group presented its booth at the 5th China International Import Expo
for the first time with its double "Star" booth.
At the Expo, with the theme of "Writing the Future of Beauty Together", L'Oréal showcased a number of new investments, new technologies, new brands, new experiences, etc.
, and held a series of heavy activities
to celebrate the 25th anniversary of the Chinese mainland.
In addition, the booth of the "Exhibitor to Investor" 5th Anniversary Zone was also unveiled at the same time, reviewing the "co-evolution" process
between L'Oréal and CIIE.

This year, L'Oréal's main booth was divided into five exhibition areas, with a total of 225 exhibits, a record total of
225 exhibits.
In addition to the four North Asia and Jin Bo debuts beauty technology in the "Beauty Innovation" exhibition area, the new brand Prada Prada perfume beauty, the new product La Roche-Spring sunscreen "Big Brother 400" and so on also appeared in the "Beauty Diversity" exhibition area
.
The other three exhibition areas, "Resonance of Beauty", "Empowerment of Beauty" and "Responsibility of Beauty", respectively, tell the beautiful stories
of L'Oréal resonating with China at the same frequency, "forming hands" with women, and coexisting with green waters and green mountains.

During the Expo, L'Oréal brought two latest investment results
.
One is that Shanghai Meifang Investment Co.
, Ltd.
, L'Oréal's first investment company in the Chinese market, brought its first venture capital project in China, China's local high-end perfume and fragrance brand Wen Xian DOCUMENTS
.
The other is the launch of a new youth empowerment program, YOUTH BANG Youth Entrepreneurship Camp, adhering to the concept of "L'Oréal, for Youth", aims to empower young entrepreneurs under the age of 30 in China and create a beautiful future
with the younger generation.