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In order to convey the sustainable development concept of recycling and reuse to the world, Hyundai Motor has specially planned the Re:Style event, which has joined 6 major international fashion brands (ELV Denim, Alighieri, Public School, pushBUTTON, Richard Quinn and Rosie Assoulin) to use waste materials from automobiles.
Brand new fashion item
.
Among the scrapped automotive materials, most materials such as iron and non-ferrous metals will be reused, while materials such as leather seats, glass and airbags will be discarded, and the recycling rate is low
.
It is worth mentioning that in this Re:Style 2020 event, in addition to car leather seats, brand designers also fully recycled various waste materials such as glass, carpets, airbags, etc.
A series of innovative products, such as one-piece suits made from car leather seats, bodysuits made from seat belts and airbag materials, jewelry made from scrap car glass, bags made from discarded carpets,
etc.
Cho Wonhong, Vice President of Hyundai Motor's Customer Experience Division, said: "The concept of sustainable development is becoming more and more important in our lives
.
In order to build a sustainable society, since May this year, Hyundai Motor has teamed up with six international fashion brands, ELV Denim, Alighieri, Public School, pushBUTTON, Richard Quinn and Rosie Assoulin, to jointly research and discuss new uses of automobile waste materials, and Propose innovative solutions for building a sustainable society
.
Not only that, Hyundai Motor has also launched a waste car resource recycling project, committed to improving the recycling rate of waste vehicles.
By 2021, the utilization rate will be increased from the current 87% to more than 90%
.
