It's time for pharmacies to transform

Nowadays, 80% of chain pharmacies or single pharmacies are mainly selling drugs or promotion in stores, but the passenger flow and sales are much less than before, especially the sales of drugs

Although there are reasons for the epidemic, people wear masks when they go out, which reduces the possibility of cross-infection of germs.

Most of the people who walk into the pharmacy are people over the age of 40.

This raises a more serious and realistic question for those of us who operate pharmacies.

If one day patients or customers over the age of 40 use mobile phones and place orders for medicines on the mobile phones, what shall we do? This is not a fantasy, nor is it alarmist talk.

Physical stores in other industries have already seen a trend of group decline.

Why should pharmacies transform?

The wolf is here, the wolf is here, and the wolf is definitely coming

New pharmaceutical retail, relying on the Internet information platform, implements online orders and offline distribution

Ma Yun said: In the near future, e-commerce will disappear, and new retail will become the protagonist in the circulation of goods

Of course, there are also many physical stores that have escaped this crisis.

It's important to make new retail change ideas

What about pharmaceutical retail? Do we have to repeat the mistake of closing physical stores in other industries? Experience and lessons have taught us that transformation is inevitable.

This is the opportunity brought to us by the new pharmaceutical retail, and of course it is also a challenge

In addition, the control of sales, which has been popular in the industry for a long time, may also come to an end

New pharmaceutical retail is a new thing for us as pharmacies.

Large pharmaceutical chain companies should already have the necessary conditions to implement new pharmaceutical retail in terms of hardware facilities, because they have independently developed pharmaceutical e-commerce platforms that can conduct pharmaceutical transactions online, but they lack an understanding of the concept of new pharmaceutical retail.

And some small and medium-sized pharmaceutical chain companies have realized that new pharmaceutical retail may have a ruthless impact on the current pharmaceutical retail market, but their own strength is a bit weak

With the help of the Internet, the logistics and express delivery will not only be delivered to customers who place orders online, but also customers who place orders online will become members of our offline pharmacies
.
Establish a member WeChat group, promptly release our product information, introduce preferential policies and our service content to them, and provide services offline so that they can place orders online when they need it
.

This is the reason why the new pharmaceutical retail is different from the previous business model of pharmacies.
It is simple to say, but it is not so easy to operate.
The new pharmaceutical retail first starts with a change of concept
.