It's time for medical insurance pharmacies to transform

Readers leave a message "Can't get medical insurance, customers turn around and leave", how can designated pharmacies retain customers?

Medical insurance fixed point = public "password for passenger flow"

Recently, Cyberlan-Drugstore Manager published an article entitled "Medicine Pharmacy, Do You Still Make Money?" "In the article, some readers left a message: "As long as you say you can't get medical insurance, you won't enter the door, turn your head and leave immediately!"

Some pharmacy staff also mentioned to the pharmacy manager that when the newly opened store is not connected to the medical insurance payment period, even if the customer has selected the medicine and walks to the cashier, as long as he hears "cannot swipe the medical insurance card", they will not continue.
Buy
.

Li Zuobiao, a licensed pharmacist from Dashenlin, Fujian, revealed to the pharmacy manager that more than 80% of the customers who come to the store use medical insurance to pay.
Among them, middle-aged and elderly people are more concerned about whether they can get medical insurance than young people.
He said: "Many urban retirees have medical insurance.
There are thousands or tens of thousands of dollars in the card, and they will be more'distressed' if they have to pay for it themselves
.
"

"Medical insurance fixed-point" is like a set of well-known "passenger flow codes", which indirectly affects the turnover and profit of pharmacies.
Therefore, almost all pharmacies are actively obtaining medical insurance fixed-point qualifications
.

From the data of leading retail pharmacies, we can see that in the first half of this year, the six major chain medical insurance designated stores accounted for more than 80% of the total.
Among them, ordinary pharmacies accounted for the highest proportion, reaching 89.
37%
.

Many practitioners also said that it is not difficult to apply for fixed-point medical insurance.
Whether it is a chain pharmacy or a single pharmacy, as long as the address and equipment meet the requirements, it will basically be approved
.

According to data from the National Medical Insurance Administration, as of the end of 2020, there are approximately 390,000 designated medical pharmacies across the country, and personal accounts spend more than 200 billion yuan in drug expenses for designated pharmacies each year
.

Strictly check fraud and insurance, and sales of health care products have dropped significantly

In November three years ago, designated pharmacies were preparing to undergo a "baptism", and pharmacies with the "code" were also affected
.

At the end of 2018, the National Medical Insurance Administration and the Ministry of Finance issued the Interim Measures for Reporting and Rewarding of Fraudulent Obtaining of Medical Security Funds (hereinafter referred to as the “Measures”)
.

Among them, Article 4 refers to fraudulent insurance activities involving designated retail pharmacies and their staff, including “stealing medical insurance identity certificates, collecting cash for the insured persons or purchasing nutrition and health products, cosmetics, daily necessities, etc.
medical supplies "and so on
.

Within one year of the issuance of the "Measures", various localities have followed up.
Medical insurance departments in many places have requested designated pharmacies to remove non-medical products such as health products from the shelves of designated pharmacies in the form of documents, agreements, and meetings.
"Baptism" also followed
.

According to Meinenet data, from 2015 to 2018, the sales volume of health care products in China's urban retail pharmacies has maintained an upward trend, and in 2018 it reached 20.
8 billion yuan
.
In 2019, China's urban retail pharmacy health care products market experienced negative growth for the first time, with a drop of 3.

Health care products market in retail pharmacies in cities in China

In the previous four years, the sales of health products accounted for more than 7% of the total sales of retail pharmacies in Chinese cities, and the sales growth rate remained in the range of 5% to 6%.
In 2019, the sales and market share of health products in pharmacies Declined than both
.

Li Zuobiao, a licensed pharmacist, recalled: “In the past, basically the entire store was able to swipe the medical insurance card.
After the medical insurance bureau issued regulations and checked it strictly, the sales of health care products in the store dropped significantly
.
"

Under stricter supervision and fiercer competition, the fixed point of medical insurance is no longer a set of universal passwords
.

Integrate into new business formats and maintain competitiveness

Fan Weidong, head of the Treatment Protection Department of the National Medical Insurance Administration, once publicly mentioned that eligible retail pharmacies will basically be included in designated medical insurance pharmacies
.

In the future, the total number and proportion of designated pharmacies will continue to increase.
When all pharmacies are designated pharmacies, "designated medical insurance" will no longer be a golden sign
.

Without this advantage, how can designated pharmacies remain competitive?

Lee left scale talked about, now basic pharmacy can brush Medicare card, "that price will lose margin, professionalism can only strive and work hard, fight the"
.

Ma Wanqi, a researcher in the medical insurance field, believes: “There must be a chemical reaction between pharmacies and flyers, with takeaway brothers, and door-to-door services
.
”

For example, the informatization team of Yixintang organized and implemented the self-operated O2O business in the aspect of "Internet + business".
Currently, it has launched the Onexindaojia O2O business, and built Onexindaojia, Yixintang Medicine City, and points mall by itself.
Procedures
.
In the first half of 2021, Yixintang covered O2O business in 90.

In addition, from the earliest "medicine and diagnosis" combination, to now drugstores, convenience stores, and even lottery businesses have been integrated with drug retail, and pharmacies who continue to pay attention to new formats can find a positive development path

For small and medium pharmacies that do not have the ability to build their own platform, building a membership group for customers and managing health files are also optional value-added services