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By 2019, China has become the fourth largest exporter of Irish aquatic products
.
But in 2020 last year, due to the impact of the epidemic and various reasons such as logistics, market consumption, and cost, distributors in the Chinese market were also greatly affected.
Irish seafood exports to China were reduced by 67%
.
However, through close cooperation with domestic distributors this year to create more consumption scenarios, and launch tastings and localization activities for different channels such as catering and supermarkets.
From January to August, exports to China rebounded rapidly, with a year-on-year increase.
160%
.
High-end fresh food is slowly recovering, catering upgrades, and the new retail market brings new business opportunities
From January to August this year, Irish seafood exports to China increased by 160% year-on-year
.
The sales growth of different types of seafood products varies
.
The recovery of fish products is relatively fast, while shellfish products are relatively slow.
Su Liwen believes that there are two main reasons for this.
One is that most shellfish products are high-end and fresh, and air transportation is relatively difficult.
If the epidemic situation is strictly controlled, it will shorten our time.
The shelf life time in the market
.
Second, although some food and beverages have recovered well, the market was still slightly conservative on fresh seafood
.
But I believe that this year's catering customers' trust in fresh seafood has been restored, and with the improvement of China's overall consumption level, the continuous development and upgrading of catering channels, whether it is Japanese or Western food, there are more and more high- and middle-end stores
.
The market for shellfish products is expanding, and it is estimated that next year will be better than this year
.
.
The sales growth of different types of seafood products varies
.
The recovery of fish products is relatively fast, while shellfish products are relatively slow.
Su Liwen believes that there are two main reasons for this.
One is that most shellfish products are high-end and fresh, and air transportation is relatively difficult.
If the epidemic situation is strictly controlled, it will shorten our time.
The shelf life time in the market
.
Second, although some food and beverages have recovered well, the market was still slightly conservative on fresh seafood
.
But I believe that this year's catering customers' trust in fresh seafood has been restored, and with the improvement of China's overall consumption level, the continuous development and upgrading of catering channels, whether it is Japanese or Western food, there are more and more high- and middle-end stores
.
The market for shellfish products is expanding, and it is estimated that next year will be better than this year
.
And new retail also provides new opportunities and new channels for shellfish products
.
China's new media and e-commerce are booming, and we are currently committed to this work
.
We use modern methods to promote products, and we will also do some media promotion, including through various platforms such as Internet celebrities, WeChat, Weibo, Xiaohongshu, Dianping, etc.
, to promote products to more young friends
.
.
China's new media and e-commerce are booming, and we are currently committed to this work
.
We use modern methods to promote products, and we will also do some media promotion, including through various platforms such as Internet celebrities, WeChat, Weibo, Xiaohongshu, Dianping, etc.
, to promote products to more young friends
.
Work closely with Chinese distributors to create new consumption scenarios, and cooperate with local distributors to promote the best results
Su Liwen said that the strategy or approach of our Food Bureau is like this
.
We know that it is not enough to rely on our Irish companies, whether in the catering industry or the retail industry, as we cannot reach end customers, we hope to cooperate with local distributors as much as possible
.
If our marketing is done well, it will be more conducive for them to carry out their work, and they can also increase their import volume
.
.
We know that it is not enough to rely on our Irish companies, whether in the catering industry or the retail industry, as we cannot reach end customers, we hope to cooperate with local distributors as much as possible
.
If our marketing is done well, it will be more conducive for them to carry out their work, and they can also increase their import volume
.
Through various activities held over the years, we have found that cooperating with local distributors for promotion is the most effective
.
For the catering industry, we have invited some famous chefs to develop new cooking techniques
.
For consumers, we launched activities such as "Fall in Love with Ireland" during the Qixi Festival, and the effect was also very good
.
In Shanghai or Shenzhen, promote the combination of whiskey and oysters to awaken the taste buds of consumers and create new consumption scenarios
.
.
For the catering industry, we have invited some famous chefs to develop new cooking techniques
.
For consumers, we launched activities such as "Fall in Love with Ireland" during the Qixi Festival, and the effect was also very good
.
In Shanghai or Shenzhen, promote the combination of whiskey and oysters to awaken the taste buds of consumers and create new consumption scenarios
.
Mainly promote shellfish products in 2022 and cooperate with importers to explore subdivisions
Recently, the main product is shellfish.
At present, the three shellfish products are oysters, crayfish, and blue lobster.
Of course, there are other products in Ireland, such as bread crab.
We started making this product three or four years ago, and the market response is relatively satisfactory.
We will continue to do it, but we will also focus on pushing other products
.
Regarding the choice of distributors, we first consider whether we can continue to cooperate with them, and secondly, whether their own sales network is suitable, because we will investigate with local importers which products are suitable for which channels, and we will promote them in which areas , For closer coordination
.
The main recommended cities are currently Guangzhou, Shenzhen, Qingdao, Chengdu, Chongqing, Beijing, Shanghai, Zhejiang, etc.
At present, the most popular are first- and second-tier cities
.
At present, the three shellfish products are oysters, crayfish, and blue lobster.
Of course, there are other products in Ireland, such as bread crab.
We started making this product three or four years ago, and the market response is relatively satisfactory.
We will continue to do it, but we will also focus on pushing other products
.
Regarding the choice of distributors, we first consider whether we can continue to cooperate with them, and secondly, whether their own sales network is suitable, because we will investigate with local importers which products are suitable for which channels, and we will promote them in which areas , For closer coordination
.
The main recommended cities are currently Guangzhou, Shenzhen, Qingdao, Chengdu, Chongqing, Beijing, Shanghai, Zhejiang, etc.
At present, the most popular are first- and second-tier cities
.
Create an Irish brand name card-environment, standards, and responsibility
By cooperating with importers and distributors, we will enhance Ireland’s own visibility, let consumers know more about Ireland’s environment and advantages, and let everyone take the initiative to find out what products, meats or seafood are available in Ireland .
This is our common goal
.
This is our common goal
.
The key advantage of Ireland is that no matter what kind of food, whether it is harvested or farmed, the products are in a purely pollution-free environment of water resources, soil, air, etc.
The second is that Ireland complies with food safety standards, such as EU food standards.
, To prove that our seafood and other ingredients are endorsed and evidenced
.
Then there are sustainable development and environmental protection.
Now the world as a whole is moving in this direction.
This is a very mainstream concept in Europe.
Although this may not be the first consideration in China, consumers are paying more and more attention.
, It may soon be the most important aspect of consumers
.
Consumer standards are improving, and our "Origin Green" project is the only multi-field project recognized at the national level for energy and water conservation in the world
.
The second is that Ireland complies with food safety standards, such as EU food standards.
, To prove that our seafood and other ingredients are endorsed and evidenced
.
Then there are sustainable development and environmental protection.
Now the world as a whole is moving in this direction.
This is a very mainstream concept in Europe.
Although this may not be the first consideration in China, consumers are paying more and more attention.
, It may soon be the most important aspect of consumers
.
Consumer standards are improving, and our "Origin Green" project is the only multi-field project recognized at the national level for energy and water conservation in the world
.
China is the most important market in Ireland, and we have full confidence in the Chinese market
Su Liwen concluded that although the epidemic has had a great impact on the world economy and is the main factor in the decline in Irish exports to China, sales of high-value live products have declined due to the epidemic control, but this is a short-term unfavorable factor, consumption upgrades and industry innovations It is helpful for the entire Irish food exports to China, and the Chinese market has a bright future
.
We are very confident in the Chinese market
.
"Currently, exports to the UK account for one-third of the total export volume of Ireland, and China is Ireland’s fourth largest export destination.
However, our market classification for China and the UK are both platinum markets.
We invest energy and resources in the market.
The largest number is also China and the United Kingdom
.
Although China is currently only the fourth largest exporter, we are optimistic about the future of the Chinese market and expect it to become our second largest market.
This trend is certain, but it is only a matter of time
.
"
.
We are very confident in the Chinese market
.
"Currently, exports to the UK account for one-third of the total export volume of Ireland, and China is Ireland’s fourth largest export destination.
However, our market classification for China and the UK are both platinum markets.
We invest energy and resources in the market.
The largest number is also China and the United Kingdom
.
Although China is currently only the fourth largest exporter, we are optimistic about the future of the Chinese market and expect it to become our second largest market.
This trend is certain, but it is only a matter of time
.
"
