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[ Hot attention from Chemical Machinery Equipment Network ] Since lighting entered the LED era, it has experienced the stages of "outdoor heat", "indoor heat", and "filament lamp heat".
At present, the "intelligent heat" is in full swing.
Chemical machinery and equipment network hotspots pay attention to chemical machinery and equipmentAt present, the "intelligent heat" is in full swing.
NVC Lighting's eye protection table lamp first joined Huawei's HiLink smart home ecosystem to bring smarter and healthier eye protection table lamp products to consumers.
Then the G20-LED Summit member company Sanxiong Aurora launched the AI smart life series, which directly controls the language through the Tmall Genie, and provides consumers with smart lighting solutions for the whole house.
Another G20-LED Summit member company, Sunlight Lighting, followed closely and launched a new product, Lingrui smart bulbs, which set off another wave of enthusiasm in the industry.
On August 3, the intelligent lighting brand Yeelight (Yeelight), a subsidiary of Qingdao Yilianke Information Technology Co.
, Ltd.
, was registered with the Qingdao Securities Regulatory Bureau.
Then the G20-LED Summit member company Sanxiong Aurora launched the AI smart life series, which directly controls the language through the Tmall Genie, and provides consumers with smart lighting solutions for the whole house.
Another G20-LED Summit member company, Sunlight Lighting, followed closely and launched a new product, Lingrui smart bulbs, which set off another wave of enthusiasm in the industry.
On August 3, the intelligent lighting brand Yeelight (Yeelight), a subsidiary of Qingdao Yilianke Information Technology Co.
, Ltd.
, was registered with the Qingdao Securities Regulatory Bureau.
Every news released by several lighting companies affects the nerves of smart lighting.
From the perspective of the layout of the above companies in the field of smart lighting, whole-house smart lighting has become a key direction for lighting companies.
To realize the intelligent lighting of the whole house, cross-border cooperation is an inevitable choice.
From the perspective of the layout of the above companies in the field of smart lighting, whole-house smart lighting has become a key direction for lighting companies.
To realize the intelligent lighting of the whole house, cross-border cooperation is an inevitable choice.
Cross-border cooperation
Cross-border cooperation As an indispensable use scenario for smart homes, smart lighting cannot be developed separately from other smart home systems.
Intelligent lighting does not exist as a single ordinary lighting product.
The intelligent thinking of lighting should be a system solution composed of lamps, sensors , communication devices, and control system software and hardware.
Some people in the industry suggested, "Lighting companies need to do their own essential work.
As for smart solutions, they can cooperate with platforms across borders, complement each other's strengths, and give play to their respective strengths.
Only in this way can smart lighting be done well.
"
sensor Intelligent lighting does not exist as a single ordinary lighting product.
The intelligent thinking of lighting should be a system solution composed of lamps, sensors , communication devices, and control system software and hardware.
Some people in the industry suggested, "Lighting companies need to do their own essential work.
As for smart solutions, they can cooperate with platforms across borders, complement each other's strengths, and give play to their respective strengths.
Only in this way can smart lighting be done well.
"
In the past two years, with the widespread application of new-generation information technologies such as the Internet of Things, the next-generation Internet, and cloud computing, cross-border cooperation between LED lighting companies and technology giants has gradually become the norm.
Chen Yiping, general manager of domestic home lighting of Sunshine Lighting, also pointed out at the "40-person Intelligent Lighting Forum" recently that "the new technological revolution has promoted the innovation and upgrade of lighting products, and the development of IoT and 5G technologies will drive the lighting industry to the development of intelligent IoT.
"In Chen Yiping's view, "The huge traction of Internet platform companies such as Alibaba, Huawei, Tencent, and Baidu will become a huge driving force for the popularization and promotion of the entire smart lighting online and offline, and the online and offline dual channels are what we can currently see.
New channel direction for smart lighting.
"
"In Chen Yiping's view, "The huge traction of Internet platform companies such as Alibaba, Huawei, Tencent, and Baidu will become a huge driving force for the popularization and promotion of the entire smart lighting online and offline, and the online and offline dual channels are what we can currently see.
New channel direction for smart lighting.
"
Channel innovation and integration
Channel innovation and integration At this stage, channel innovation and integration are undoubtedly the necessary conditions for the rapid development of smart lighting.
Although it is a kind of "path" to promote smart lighting through the channels of traditional lighting distributors, the living environment of traditional lighting distributors is getting worse and the market share is shrinking severely.
Although it is a kind of "path" to promote smart lighting through the channels of traditional lighting distributors, the living environment of traditional lighting distributors is getting worse and the market share is shrinking severely.
In this regard, some people in the industry have proposed, “It is conceivable and practical for smart lighting companies to borrow a boat to go to sea with the help of smart home channels.
” Hu Zhenghong, vice president of NVC E-commerce, believes that “the new The integration of e-commerce and new lighting, now younger groups have become the main force of online consumption, e-commerce will gradually become the main battlefield of smart lighting product sales.
" From barbaric growth to standardized development, China has developed a unique Online platforms and ecosystems, although the epidemic has accelerated the online penetration of consumers, the growth of e-commerce has slowed and entered a "new curve", and the e-commerce industry has begun to enter the second half.
” Hu Zhenghong, vice president of NVC E-commerce, believes that “the new The integration of e-commerce and new lighting, now younger groups have become the main force of online consumption, e-commerce will gradually become the main battlefield of smart lighting product sales.
" From barbaric growth to standardized development, China has developed a unique Online platforms and ecosystems, although the epidemic has accelerated the online penetration of consumers, the growth of e-commerce has slowed and entered a "new curve", and the e-commerce industry has begun to enter the second half.
E-commerce platforms have launched social layouts.
Short videos and live broadcasts have risen in the context of 5G, and they have begun to reshape the attention structure of users.
Internet celebrity live broadcasts have become a new super method and sales channel.
Short videos and live broadcasts have risen in the context of 5G, and they have begun to reshape the attention structure of users.
Internet celebrity live broadcasts have become a new super method and sales channel.
According to Gaogong LED's observations, in recent months, many LED lighting companies such as NVC Lighting, Op Lighting, Sanxiong Aurora, Signify, etc.
have experimented with new "live broadcast" sales channels, bringing new opportunities to the lighting terminal retail market.
Sales ideas.
have experimented with new "live broadcast" sales channels, bringing new opportunities to the lighting terminal retail market.
Sales ideas.
"people oriented"
"people oriented" With the continuous improvement of people's pursuit of light environment, smart lighting has gradually entered people's lives, and the core concept of smart lighting is "people-oriented".
According to the analysis by Huang Di, the head of Foshan Lighting's intelligent project research and development, "One of the future development trends of intelligent lighting is to be'people-oriented', which is to personalize, diversify and increase added value.
Give it more functions and more in product design.
The trend is to provide people with a more comfortable and safe light environment by paying attention to their own needs.
” Hong Xiaosong, vice president of NVC Group also pointed out, “Smart lighting should be people-oriented, not only to meet the corresponding illuminance, brightness and convenient control, It is also necessary to create healthy, comfortable and efficient lighting according to people's use scenes, lighting needs, physiological and psychological characteristics, etc.
, and provide a lighting environment that is beneficial to physical and mental health.
"How can people-oriented lighting be realized?
Give it more functions and more in product design.
The trend is to provide people with a more comfortable and safe light environment by paying attention to their own needs.
” Hong Xiaosong, vice president of NVC Group also pointed out, “Smart lighting should be people-oriented, not only to meet the corresponding illuminance, brightness and convenient control, It is also necessary to create healthy, comfortable and efficient lighting according to people's use scenes, lighting needs, physiological and psychological characteristics, etc.
, and provide a lighting environment that is beneficial to physical and mental health.
"How can people-oriented lighting be realized?
It is the cross-border cooperation mentioned above, through the combination of LED lighting companies with artificial intelligence, Internet of Things, 5G and other* technologies.
It is worth noting that with the increasing attention paid to "people-oriented lighting", major manufacturers such as Osram, General Electric, and Philips have divested their traditional lighting business and invested in the field of "people-oriented lighting".
It is worth noting that with the increasing attention paid to "people-oriented lighting", major manufacturers such as Osram, General Electric, and Philips have divested their traditional lighting business and invested in the field of "people-oriented lighting".
In addition, major domestic LED lighting manufacturers such as NVC Lighting, Sanxiong Aurora, Foshan Lighting, and Sunshine Lighting have also adopted "people-oriented lighting" as their key layout direction and have made many breakthroughs in this field.
From this point of view, "people-oriented" intelligent lighting may become the next era of lighting.
With the gradual integration and optimization of the relevant industry chain radiated by smart lighting, smart lighting will play an important role as the "link" of the smart ecosystem, and its real implementation is just around the corner.
With the gradual integration and optimization of the relevant industry chain radiated by smart lighting, smart lighting will play an important role as the "link" of the smart ecosystem, and its real implementation is just around the corner.
Original title: Intelligent lighting: "people-oriented" may become the next era
