Innovative marketing services of natural gas branch achieve rapid growth

Sinopec News Network reported on March 31, the natural gas branch Qingdao LNG terminal ushered in the 400th ship of LNG.

In recent years, the natural gas branch company has complied with the country's natural gas-related reform requirements, took the initiative, and vigorously explored, and the ability to guarantee supply has been significantly improved.

Improve management system and enhance supply capacity

In 2020, the natural gas branch will follow the general trend of the national oil and gas pipeline network reform, actively promote the reform of the sales system, further optimize the structure, innovate the mechanism, enhance the vitality, realize the intensive management of the natural gas business, and enhance the marketing capabilities.

Straighten out the management system and improve the ability of natural gas integration to create benefits.

Wu Mengjun, deputy general manager of the Shandong Sales Center, told reporters: "The establishment of a unified resource management department and regional sales center conforms to the general trend of the national oil and gas pipeline network reform.

At 3 o'clock one day in early January, the person in charge of the company's international trade department suddenly received a notice that an LNG carrier that was originally scheduled to arrive at the port the next day could not arrive on schedule.

Focus on creating a diversified resource pooling pattern, establish a structure of imported LNG resources based on long-term contracts, short-term contracts, and spot supplies as supplements, improve risk resistance, and form a global scale with sufficient total volume, abundant channels, stable supply, and structure A scientific and reasonably priced "resource pool".

Turn from being a business to a business, serving users with all their strength

　　With the continuous advancement of the reform of the national oil and gas pipeline network, the natural gas sales situation has also undergone tremendous changes.

　　Strengthen service awareness and strive to increase market share.

　　In the Shandong sales center, the leaders implemented the slicing contract system to improve response sensitivity.

　　Strengthen the "customer-centric" concept, and make every effort to improve customer satisfaction.

　　At 2 o'clock on December 17, 2020, Zhang Shaochun, general manager of the Shandong sales center, received a call from a city gas company that 60,000 families were in danger of losing their gas and asked for assistance.

　　Innovative marketing model to create a community of interests

　　In the process of market development, the company did everything possible to speed up the development of downstream customers, not only to significantly increase Sinopec’s market share, but also to drive partners to grow together, win more and more praise and trust, and contribute to the next step in the market.

　　In recent years, the company has adopted various cooperation models to accelerate the development and expansion of downstream markets.

　　Support the rapid development of credible and powerful enterprises, and create loyal partners who share risks and benefits.

　　Innovate ways of cooperation and expand the space for enterprise development.

　　Not only that, the rapid increase in the supply of natural gas also allows downstream customers to get more benefits.
In the Lingshang Liuli Cultural and Creative Park in Zibo, Shandong, a stable supply of natural gas has brought "intangible cultural heritage" Liuli back to life.
In Zouping County, Shandong, natural gas enters thousands of households through ENN’s pipeline network, sending clean energy to local people, bringing them a convenient life and improving their living environment.
Zhang Fengqin, a villager in Dengjia Village, told reporters: “We don’t burn coal at home anymore, we don’t need to transport cinder out anymore, and the small river in the village is not blocked, it becomes clear again.
” (Yang Yanping, Liu Tao, Wu Wenlong)