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    Home > Chemicals Industry > China Chemical > In 2020, China's landscape lighting industry has fierce competition in East China

    In 2020, China's landscape lighting industry has fierce competition in East China

    • Last Update: 2022-02-14
    • Source: Internet
    • Author: User
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    [ Market analysis of chemical machinery equipment network ] In recent years, benefiting from the construction of characteristic towns, night tourism economic policies, large-scale "home diplomacy" activities, etc.
    , the market scale of China's landscape lighting industry has continued to grow, but the overall industry competition is fierce and the market concentration low.
    However, in recent years, industry mergers and acquisitions have intensified.
    At the end of 2019, the state proposed to rectify the "excessive landscape lighting".
    In the future, the industry will develop in a rational direction.
    The landscape lighting industry will usher in a new round of differentiation and reorganization, and industry concentration is expected Further improve.

     
    Chemical machinery and equipment network market analysis chemical machinery and equipment
    Industry competition is fierce and concentration is low
     
    Industry competition is fierce and concentration is low
    The boom in the construction of characteristic towns, the booming night tourism economy, and the continuous large-scale "home diplomacy" activities have boosted the development of my country's landscape lighting industry.
    In 2019, the market size of my country's landscape lighting industry has exceeded 100 billion yuan.
    However, in this 100 billion yuan market, competition is fierce and has not yet emerged.
    The market concentration is low, with CR5 being only 3.
    9% and CR10 being less than 5%.
      There are many participants, but few "Double A" certified companies
     
    There are many participants, but few "Double A" certified companies
      Although there are a large number of enterprises involved in landscape lighting, there are only a small number of enterprises with certification qualifications for both "Urban and Road Lighting Engineering Professional Contracting Level 1" and "Engineering Design Lighting Engineering Special*".
    As of November 2020, there are only 144 companies engaged in landscape lighting business in my country that also have the "Double A" certification.
    Large-scale landscape lighting projects require a large amount of investment and high technical requirements.
    The owner will require the contractor to have the "Double A" certification at the same time, which increases the barriers to entry of the industry to a certain extent.
      "Product + Engineering" companies entered the game through mergers and acquisitions
     
    "Product + Engineering" companies entered the game through mergers and acquisitions
      At present, the participants in the landscape lighting industry are mainly divided into two categories.
    The first category is "product + engineering" enterprises.
    Most of these enterprises are larger in scale and rich in funds, but enterprise management is more difficult; the other is "pure engineering".
    "" type of enterprise, has been deeply engaged in landscape lighting projects for many years, with high specialization and brand, but its business structure is single, which is greatly affected by market fluctuations.
      Generally, "product + engineering" companies mostly enter the landscape lighting market through mergers and acquisitions.
    For example, Leyard, the LED smart display product manufacturer, quickly acquired a series of landscape lighting engineering companies such as Jinda Lighting, Zhongtian Lighting, and Preh Lighting.
    Expanding landscape lighting business; Alto Electronics relies on the original LED display product business and successfully entered the engineering market by acquiring the landscape lighting industry enterprise Qian Baihui.

     

      The layout of "pure engineering" companies is more reflected in the expansion of market areas.
    Mingjiahui and Luoman Stock have both consolidated their market positions in East China and quickly extended their markets to the periphery.
    However, in the past two years, Mingjiahui has also consolidated its position in the landscape lighting market through the acquisition of Yongqi Lighting.
      On the other hand, industry companies attach importance to the "Double A" certification, and most companies have the "Double A" certification.
    Among them, Alto Electronics and Leyard also have "Electronics and Intelligent Engineering Professional Contracting Level One", and Mingjiahui owns "Double A" certification.
    Electronic and intelligent engineering professional contracting level 2 certification; At the same time, Alto Electronics has the "construction mechanical and electrical installation engineering professional contracting level three" certification, and Leyard has the "construction mechanical and electrical installation engineering professional contracting level two" certification; Unilumin Technology It has two other certifications: "Landscape Lighting Engineering Design* Qualification" and "Landscape Lighting Engineering *Product R&D and Production Level One"
      Leyard and Mingjiahui's revenue is in the * echelon
     
    Leyard and Mingjiahui's revenue is in the * echelon
      The successful layout allows Leyard and Mingjiahui to quickly enter the *echelon of the industry, with revenues of 1 billion yuan and above; the second echelon is enterprises with landscape lighting revenues between 100 million yuan and 1 billion yuan, such as Unilumin Technology , Roman shares, Alto Electronics, etc.
    ; the third-tier companies are companies with revenues of less than 100 million yuan in landscape lighting, including China MMS, Zhida Optoelectronics, and China Sports Technology.
      Zhida Optoelectronics has high gross profit margin
     
    Zhida Optoelectronics has high gross profit margin
      However, the gross profit margin of Zhida Optoelectronics, a company in the third echelon, is much higher than that of Leyard in the * echelon, and the gross profit margin of Dart Lighting and Chuangyijia in the second echelon are also above 45%.
      Fierce competition in East China
     
    Fierce competition in East China
      In terms of competition, the higher the level of regional economic development, financial strength and people’s income, the greater the demand for landscape lighting.
    Therefore, East China has become a gathering place for many enterprises, while the number of enterprises in the central and western regions is relatively small.
    Among them, Huati Technology The business is mainly concentrated in Sichuan Province.

     

      However, with the steady progress of the "13th Five-Year" plan, the "One Belt One Road" strategy, and the development of the western region, the state's investment in infrastructure construction in the central and western regions is increasing, and the central and western regions will become a market for major companies to compete for.
    .
      In the future, with the transformation and upgrading of my country's landscape lighting industry, the trend of industry mergers and acquisitions will be more obvious.
    Enterprises will further carry out industrial integration through mergers and acquisitions, or expand their market share through mergers and acquisitions.
    In the central and western regions, the number of landscape lighting engineering companies is relatively small.
    Compared with the continuously expanding market in the central and western regions, there is a lack of large-scale lighting engineering companies.
    It is possible for industry companies to acquire companies with competitive advantages in the central and western regions in the future to further expand their National market share.
    In the future, the market concentration of my country's landscape lighting industry is expected to further increase, and the industry is expected to be born.

     

      Original title: Ten pictures to understand the market competition pattern of China's landscape lighting industry in 2020, fierce competition in East China
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