Huiyuan juice debt of 10 billion to be delisted, coconut brand coconut juice output value of more than 4.4 billion

Consumer goods market "three years east, three years west", sometimes a move wrong, full of lossesin recent years, a wave of quick consumer goods came, a wave of quick consumer go!Huiyuan juice, 26 years old, may be at risk of being delisted, this 80, 90-year-old familiar brand in the new retail, mobile Internet to change the business landscape of the moment, why fall? Which national brands buckthe trend, the rapids bravely forward?4.2 billion illegal loans, debt of 10 billion, Huiyuan juice to be delisted? , once known as China's number one juice brand, was the biggest IPO on the Hong Kong Stock Exchange in 2007 and Huiyuan Juice, which missed out on Coca-Cola's HK$18bn, has recently been caught up in a borrowing crisis in a related dealHuiyuan Juice as a borrower, and the lender is Huiyuan Juice controlling shareholder Zhu Xinli's Beijing Huiyuan Beverage Company, resulting in such an associated transactionAugust 15, 2017 to March 29, 2018, Beijing Huiyuan Beverage Co., Will A Yuen will need a sum of funds to operate and repay its debts, amounting to RMB 4.282 billionit is that the related transaction has not been declared or announced, let alone approved by independent shareholdersHuiyuan Juice, which had planned to release its 2017 annual report in March, disclosed the matter, which may have led to a default on internal financing notes and an extension of the annual reportto the beginning of April, Huiyuan Juice issued a suspension announcement, is still the annual report is not issued, the stock is in a state of suspensionTwo months later, it was asked by the HkExthe HKEx sent a letter to Huiyuan Juice, including a series of re-licensing conditions such as loan investigation, publication of results and remedial measuresaccordingly, Huiyuan Juice responded that it had recovered all borrowings and interest on Beijing Huiyuan Beverage and actively and correctly applied for a default exemptionOn July 20, Huiyuan Juice's latest notice:if the re-listing conditions cannot be completed by the end of January 2020, the HKEx will begin the process of removing the listing status of the companywave of uneven wave after waveAccording to media reports, since 2011, Huiyuan Juice has been losing net profit for six consecutive yearsIn stead, there was no stop loss, and by mid-2017, debt reached 11.518 billion yuan state banquet drink coconut coconut juice annual output value of more than 4.4 billion in China's coconut beverage market, there is a brand in nearly 30 years of change has always stood in the tide, sitting in the industry's top chair - that is, coconut tree brand coconut juice Every 80-year-old memory of childhood must not be able to erase this can of high-end beverages, that black thick thick column, painting the wind strange big logo; sweet lubrication of the taste .. To this day, I still think of it! Coconut coconut is the representative product of the Coconut Group, the group's predecessor is Haikou cannery, the mid-1980s was on the verge of bankruptcy At a time of crisis, coconut coconut juice has been successfully developed, breaking the separation technology of oil and water, the scale of enterprises rapidly expanded By 1991, the sweet, lubricated taste, a natural health drink rich in plant protein, coconut coconut juice, became a state banquet drink, has been hosting more than 100 heads of state and political dignitaries coconut coconut not only delicious, its packaging in the packaging industry is definitely unique Decades have not changed the simple packaging, revealed a strong "middle-aged and old expression package"-like sense of vision, but consumers can identify the brand of an important symbol, let people in the shelf a bunch of "glamorous" packaging fast, accurate, ruthlessly recognize it! unlike coconut juice on the market with coconut milk and flavor, coconut coconut juice adheres to 30 years of consistency, with the best and freshest coconut meat juice, produced with state-of-the-art equipment, with special production process escparting to maintain its natural flavor and nutritional ingredients Therefore, "Coconut Tree" wants to put their every word of commitment to consumers, solemnly printed on the packaging A classic advertisement for the dairy industry: Not all coconut juice is coconut tree brand the resumption of soda Intheo- Arctic Ocean, daily sales of millions of hot summer travel to Beijing, what is your first thought? For many people, it must be Arctic soda In Beijing, the reputation of Arctic soda and old yogurt, now after the resumption of the post-partum is in short supply, the daily production of 1 million bottles can not meet market demand however, this must-drink soda in Beijing has also experienced the fate of being hidden by snow in the 1980s unified Beijing beverage market, "Arctic soda" in 1994 with Pepsi Co., Ltd joint venture to establish Pepsi-Arctic Beverage Co., Ltd Data show that Pepsi coined many of its carbonated beverages into the Chinese market, but the popular more than half a century of "Arctic White Bear" was snowed, until the production stop In 1998, PepsiCo-Arctic was written off for reasons such as long-term losses 2007, China and PepsiCo made a difficult negotiation to take back the Arctic Ocean In the end, the negotiations were conditional on "not producing any carbonated beverage products under the Arctic brand for four years", bringing the right to operate the Arctic Brand back into the hands of the nation, a condition that is the real reason why the Arctic Ocean has only rekindled in recent years November 2011, when the Arctic Ocean officially returned, it was late autumn Despite the off-season, the Arctic Ocean still sells hundreds of thousands of boxes In the following years, Arctic soda sales are increasing year by year, often out of stock, this comeback of the old brand, re-recognized by consumers there is no harm without comparison, why does Huiyuan juice "mix" not satisfactory? in the past, the group is focused on taste, now, in addition to taste, but also want taste, brand can be a variety of tricks, the main health, youth, consumption upgrade and other ways these are relatively chicken ribs for Huiyuan juice It has followed the pace of the times, this two years continue to introduce a new carbonated beverage fruit juice fruit, iced sugar gourd juice, even cocktails are involved, but still can't cover the market second, Huiyuan juice diversification is still very conservative, can not be separated from the "juice", "fruit and vegetable" main elements The monotony of the product also greatly increases its own sales risk after all, in this billion-class beverage scale, drinks brands are many, they are in this market such as Master Kang, unification, etc , as well as Red Bull, Dongpengt drink functional drinks, Yili Mengniu milk drink .. As a result, Huiyuan juice market has less and less presence Huiyuan Juice's management structure is also fatal Family history management, decision-making power is very concentrated, but there is a decision can not be decentralised bold, short-sighted is not conducive to long-term development throughout the above inventory, we find that many national brands in the development of the road, often can not get rid of bankruptcy and foreign acquisition of the fate, in the rapid rise, but suddenly forgotten by the market, as the life of the living suddenly withered, leaving people deeply shocked Just in response to that sentence " how brilliant the past, now there is how lonely." How to do domestic brands can come out of a road of their own, still have a long way to go!