How's Zhang Yu's wine sales? An average of 500,000 bottles per day.

Recently, Zhang Yu organized a new product launch in Chengdu, Sichuan Province - shaking drunk poetry fairy, to the surprise of reporters, the main character of the launch is Zhang Yu invited 50 from Chengdu and Chongqing net redZhangyu company chairman Zhou Hongjiang is wearing a sports T-shirt appearance, and net red small brother and sister close talk about the future development strategy of the enterpriseFor active and close communication with Net-Red, Zhou Hongjiang gave his reasons: a new round of digital transformation, will help Zhang Yu effectively solve the efficiency of communication with users, once successful will become a global wine marketZhang Yu has a lot of products and sub-brands, each target crowd is not the same, the way of communication is not the same, can not use a net to solveZhou Hongjiang's explanation is very pertinent, but it shows that Zhang Yu, the 127-year-old China's wine industry's first brand is not fixed, but the pulse of the quasi-market, keep up with the trend of the times, innovative spirit of enterprise, it is this spirit, so that Zhang Yu in the domestic wine market "double down" in the case, still achieve steady sales growththe great changes in the domestic wine industry, in 2018 Zhang Yu sales results2018, China's wine market ushered in a "double decline." According to the National Bureau of Statistics, the total volume of imported wine fell 8.95 per cent year-on-year, the first decline in six years, while domestic wine continued to fall by 7.36 per cent in successive yearsAt the same time, the development trend of the domestic wine industry and the consumer market are changingSun Jian, general manager of Zhangyu Co., Ltd., believes that, on the one hand, the domestic wine industry is evolving from fragmentation to head brand, the number of enterprises and brands will gradually decrease, large-scale enterprises and large brands will occupy a larger area of the market, with Zhang Yu as the representative of the leading enterprises still maintain steady growth to prove that the evolution is under wayOn the other hand, the domestic wine consumption group is also undergoing great changes, after 80, 90, 00 after the group's consumption ratio is now more than 60%Sun Jian believes that, grasping the industry and consumer market development and change pulse, enterprises will still be able to beat the marketIn 2018, Zhang Yu's sales results bear this conclusion: in 2018, Zhang Yu sold about 180 million bottles of wine, an average of 500,000 bottles per dayFrom the long-term trend, China's wine market must be an upward trendaccurate positioning: "Three Focus" to guide the development of the next 10 yearsin the face of the current is not optimistic market, how can enterprises beat the market? Zhang Yu's experience is to find the right positioning from consumers, according to consumer changes in a timely manner calibration of corporate strategy, adhere to the "three-focus" strategySun Jian explained that the "three focus" strategy is Zhang Yu in the next 10 years adhere to the business policy, that is, focus on high-quality, focus on high-end, focus on large single products, Zhang Yu will focus resources on fewer brands, relying on fewer brands, more growth to drive Zhang Yu's overall growthZhang Yu will comb the previous 1000 individual products into 27 brands, and then focus on large itemsFor example, as Zhang Yu's "eldest son", has been the top pillar of Zhang Yu's sales, in 2018, the total sales of 32 million bottles, the cumulative global sales reached 532 million bottles, Zhang Yu will spend 5 years to reach the annual sales of 50 million bottles, this goal is determined is the core of Zhang Yu focus on the core of the single productIn another case, in order to cater to the preferences and spending power of the younger generation of consumers, Zhang Yu will vigorously promote the drunken poetry products, in 2016 drunken poetry fairy sales of 330,000 bottles, in 2018 sales of 2.96 million bottlesIn order to better communicate with young consumers, Zhang Yu will form a separate, fresh, young team to carry out marketinghigh-end products, on March 20, Zhang Yu announced that he took control of Lasong Winery, owned by France's AdVini SA (hereinafter referred to as Advini), which is the third winery to be acquired by Zhang Yu in France following the acquisition of France's Francois, And Honeyflower, and australia's Gogheandi winery and Chile's Magic Lion are also the first high-end productsIn recent years, Zhang Yu in overseas business section action, the international layout again speed upMoser dry red, which represents high-end products, has been sold to 22 countries in EuropeIn addition, Zhang Yu's treasured version of the five-star brandy won the gold medal at the 2018 Brussels International Spirits Competition, and annual sales are fast moving towards the goal of 1 million bottles, which will receive special attention in the futureSun Jian introduced, Zhang Yu brandy five-star gold medal series in 2018 sold 2.08 million bottles, the future will be 10 million bottles sprintZhou Hongjiang said that China's wine in the international community has a considerable position, Zhang Yu is fully confident in their own qualitydigitalization to promote the transformation of servicesto open up a comprehensive digital transformation is Zhang Yu's new topic in the futureAccording to Sun Jian, the so-called "digital Zhangyu" is to paint a portrait of consumers and promote the transformation to the service industryZhangYu Digital ization mainly includes 4 points: the digitization of the vineyard, the digitization of production, the digitization of sales and the digitization of marketing (the digitization of the C-side)The first three are Zhang Yu's long-term, but also have enough strengthBut in the digitalization of marketing, Zhang Yu will achieve acceleration through cooperation with Tencent, Tmall and JD.comBecause these Internet giants have large databases, from them to get the overall consumer data, through processing analysis, for consumers portrait, to achieve ZhangYu company online digital for the C-side consumer crowd to enlarge Zhang Yuxin's long-tailed cat line, for example, is exactly what the younger generation of consumers like to do To this end, Zhang Yu did the Internet test, in the e-commerce platform put thousands of bottles, through consumer feedback on the taste and packaging of wine, to get a portrait Then, Zhang Yu company according to feedback to modify, until the final product "digital ZhangYu" signal that Zhang Yu is moving from manufacturing to services ZhangYu Wine Company has always been a manufacturing industry, but in the new sales era, Zhang Yuxin management proposed from manufacturing to service industry, to turn the company into a service-oriented company, "is to serve consumers, consumers need what you produce what." in Zhou Hongjiang's view, thick history can be brand endorsement, but can not directly impress consumers Only good quality, high value, good communication of enterprises and brands in the new consumer environment, favored by consumers And in Sun Jian's words, it is," if you bloom, the butterfly comes from Source: China Quality