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Recently, Henkel CEO Carsten Nobel stated that in addition to active product portfolio management, Henkel has been implementing its growth agenda strategy in the first half of this year, which is to expand its strength in the areas of innovation, sustainability and digitalization.
Competitive advantage and further enhance corporate culture
.
In the first half of the year, gratifying progress was made in the implementation of this strategy
Carsten Nobel emphasized: “In order to further enhance its own competitive advantage, Henkel is accelerating influential innovation, striving to promote sustainable development as its differentiating factor, and promoting the company’s digital transformation
.
” Henkel’s strategic strategy One of the key pillars is to achieve significant differentiation in the market through successful innovation
Regarding sustainable development, he believes that sustainable development has always been a major advantage of Henkel for a long time
.
Henkel has further expanded its partnership with Plastic Bank
The progress made in the field of sustainable development is also reflected in products for consumers and industrial customers
.
In the detergent and home care business, the new Love Nature brand has ranked third in the rapidly growing segment of German sustainable detergent and home care products
In addition to innovation and sustainable development, he said that Henkel defines digitalization as one of the key levers to enhance competitiveness
.
In the first half of the year, the share of sales generated by various business units through digital channels further increased
In terms of corporate culture, Nobel stated that Henkel will further develop corporate culture and accelerate cultural transformation with the aim of fostering a collaborative culture
.
In the first half of the year, Henkel launched a series of measures to achieve this goal and empower employees
Nobel said: "Despite the continued adverse effects of the new crown pneumonia epidemic, Henkel is proud of its successful performance in the first half of the year and the good progress it has made in implementing its growth agenda strategy
.
Henkel will continue to advance its targeted growth agenda.
And maintain a high degree of flexibility in the second half of the year to cope with market changes triggered by rising raw material prices and tight supply chains
